Awarded as India’s Best Design Studio 2024

Positioning

Brands

to Lead Their Category

In a world of countless ideas, only one brand becomes the leader. At Become®, we craft your strategy, position your brand, and activate your product & customer experience to make that #1 position — yours.
Awarded as India’s Best Design Studio 2024
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7 Cornerstones to Position an AI Brands

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Become - What’s Ahead for AI-first brands?
News

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Frontrunner Podcasts No. 2 Released: A Deep Dive into Startup Trends of October
Become Announces #WITH — Celebrating Wisdom, Identity, Tradition & Heritage Through Warli Art
Chandru from Founders' Office Joins SRM Main Campus as a Jury for Entrepreneurship Event
Frontrunner Podcasts No. 2 Released: A Deep Dive into Startup Trends of October
Indhu’s Talk on 'Pattern' at Creative Mornings Chennai Draws the Largest Crowd in Event History

The Foundation of Every Great Business

Today, businesses aren’t just competing on product or service. They’re competing on clarity—who they are, what they stand for, and why they matter.
A clear, differentiated position not only helps you dominate your category but also ensures your marketing, sales, product, and customer teams are aligned toward a singular vision. By tapping into branding emotions, we ensure that your brand becomes an integral part of your customer’s journey.

Impact Stories

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Paramount Textiles. A Redesign that wove their true brand identity.
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MentorCloud’s Transformation: Brand Strategy, Identity & Website Redesign
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Tradition -> Trend: Innovative Packaging for SomeMore Foods' Healthy Indulgence
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Category creation to enable employees to stay, lead & grow in the Organization
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Positioning India’s first applied A.I. research centre that democratizes & humanises AI
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Improving UX of a game-changing file format that makesmotion graphics — the easiest.

Driving Innovation Through an AI-First Lens: Where Intelligence Meets Ingenuity

Brands That Chose Us to Craft Their Success

Whether you're launching a groundbreaking product or scaling an established business, our cross-industry expertise delivers results.

Shaping the Future

Theory of Tomorrow™ builds Brands that Lead.
Today, businesses aren’t just competing on product or service. They’re competing on clarity—who they are, what they stand for, and why they matter.
A clear, differentiated position not only helps you dominate your category but also ensures your marketing, sales, product, and customer teams are aligned toward a singular vision.

Statistics

Driving impact and innovation through design excellence.

5M+

Lives Impacted

3

Years Average Tenure

85+

Brands Transformed

5

Awards Won
India’s Best Graphic Design Studio 2024
India’s Best Design Project Studio 2022
India’s Best Graphic Design Studio 2022
India’s Best Design Studio 2021
India’s Best Design Project Studio 2021
“On completion of the project, it was an extremely good experience. It was very enlightening to go through and understand the process. And we appreciated the persistence and flexibility to keep going through a large number of iterations on the naming without a drop in quality. Attention to detail Flexibility & persistence Quality of the delivery are the top 3 benefits of working with Become™. We would definitely recommend Become as our branding lead itself was impressed with the quality of work and collateral”

Rajeev Rajasekharan

Senior Manager, CX, ADAS, Intel India
The First Principles thought process was ingrained into every team-member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.

Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.

Pranay Ganesh

Co-founder & CEO, WholeMark
As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

Deepa Muthukumarasamy

Founder & CEO, Some More Foods
Working with Frozen Iris has been a great experience so far. Frozen Iris really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc. By virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion.

Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.

Madhusudan Anand

Co-Founder & CTO, Ambee
As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.

As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.

Konala S Varma

CEO, inai

Insights from the Market

8 Types of Brand Activation Every Modern Brand Should Know
Brand activation focuses on creating engaging experiences that allow people to interact with a brand in meaningful ways. By encouraging participation rather than passive viewing, brands build stronger emotional connections, improve recall, and influence perception. Different approaches to brand activation help brands connect with audiences across physical and digital spaces, turning everyday interactions into memorable moments that drive trust and long term engagement.
Top Sales Enablement Best Practices to Improve Sales Performance
Sales enablement plays a critical role in helping sales teams navigate informed buyers, longer sales cycles, and increasing competition. When done right, it brings sales, marketing, and customer success together around a shared goal, enabling better buyer conversations that drive revenue. When done poorly, it leads to unused content, disconnected teams, and wasted investment.
What Actually Goes Inside a Sales Deck
A strong sales deck is designed to help a buyer make a clear decision, not just to look impressive. It focuses on explaining the problem, showing why the solution works, providing proof, and outlining what happens next.
Brand Failure - Why Brands Fail and What Businesses Can Learn from It
Brand failure rarely happens suddenly. Most brands fail due to a series of small mistakes that build up over time. Common reasons include losing touch with customer needs, failing to adapt to market and social changes, poor leadership decisions, weak innovation, and inconsistent brand identity. When these problems are ignored, even well-known brands lose relevance, customer loyalty, and market position. Understanding why brands fail helps businesses recognize warning signs early and take steps to build stronger, more adaptable, and long-lasting brands.