Awarded as India’s Best Design Studio 2024

Positioning

Brands

to Lead Their Category

In a world of countless ideas, only one brand becomes the leader. At Become®, we craft your strategy, position your brand, and activate your product & customer experience to make that #1 position — yours.
Awarded as India’s Best Design Studio 2024
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7 Cornerstones to Position an AI Brands

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Become - What’s Ahead for AI-first brands?
News

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Frontrunner Podcasts No. 2 Released: A Deep Dive into Startup Trends of October
Become Announces #WITH — Celebrating Wisdom, Identity, Tradition & Heritage Through Warli Art
Chandru from Founders' Office Joins SRM Main Campus as a Jury for Entrepreneurship Event
Frontrunner Podcasts No. 2 Released: A Deep Dive into Startup Trends of October
Indhu’s Talk on 'Pattern' at Creative Mornings Chennai Draws the Largest Crowd in Event History

The Foundation of Every Great Business

Today, businesses aren’t just competing on product or service. They’re competing on clarity—who they are, what they stand for, and why they matter.
A clear, differentiated position not only helps you dominate your category but also ensures your marketing, sales, product, and customer teams are aligned toward a singular vision. By tapping into branding emotions, we ensure that your brand becomes an integral part of your customer’s journey.

Impact Stories

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Paramount Textiles. A Redesign that wove their true brand identity.
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MentorCloud’s Transformation: Brand Strategy, Identity & Website Redesign
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Tradition -> Trend: Innovative Packaging for SomeMore Foods' Healthy Indulgence
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Category creation to enable employees to stay, lead & grow in the Organization
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Positioning India’s first applied A.I. research centre that democratizes & humanises AI
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Improving UX of a game-changing file format that makesmotion graphics — the easiest.

Driving Innovation Through an AI-First Lens: Where Intelligence Meets Ingenuity

Brands That Chose Us to Craft Their Success

Whether you're launching a groundbreaking product or scaling an established business, our cross-industry expertise delivers results.

Shaping the Future

Theory of Tomorrow™ builds Brands that Lead.
Today, businesses aren’t just competing on product or service. They’re competing on clarity—who they are, what they stand for, and why they matter.
A clear, differentiated position not only helps you dominate your category but also ensures your marketing, sales, product, and customer teams are aligned toward a singular vision.

Statistics

Driving impact and innovation through design excellence.

5M+

Lives Impacted

3

Years Average Tenure

85+

Brands Transformed

5

Awards Won
India’s Best Graphic Design Studio 2024
India’s Best Design Project Studio 2022
India’s Best Graphic Design Studio 2022
India’s Best Design Studio 2021
India’s Best Design Project Studio 2021
“On completion of the project, it was an extremely good experience. It was very enlightening to go through and understand the process. And we appreciated the persistence and flexibility to keep going through a large number of iterations on the naming without a drop in quality. Attention to detail Flexibility & persistence Quality of the delivery are the top 3 benefits of working with Become™. We would definitely recommend Become as our branding lead itself was impressed with the quality of work and collateral”

Rajeev Rajasekharan

Senior Manager, CX, ADAS, Intel India
The First Principles thought process was ingrained into every team-member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.

Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.

Pranay Ganesh

Co-founder & CEO, WholeMark
As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

Deepa Muthukumarasamy

Founder & CEO, Some More Foods
Working with Frozen Iris has been a great experience so far. Frozen Iris really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc. By virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion.

Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.

Madhusudan Anand

Co-Founder & CTO, Ambee
As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.

As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.

Konala S Varma

CEO, inai

Insights from the Market

Brand Guide Vs Style Guide? How to Keep Your Brand Consistent
Brand guides and style guides are essential tools for keeping a brand consistent and professional, but they serve different purposes. A brand guide defines the brand’s identity, personality, and visual presence, while a style guide provides practical rules for writing, formatting, and communication. Together, they help teams maintain clarity, ensure every touchpoint feels cohesive, and prevent inconsistencies in visuals or messaging. Knowing the differences and how to use both effectively ensures a strong, recognizable brand across all platforms.
10 Real-Life No-Code Examples That Prove Anyone Can Build an App
No-code apps are changing the rules of digital creation, making it possible for anyone, from entrepreneurs to hobbyists, to build powerful, usable apps without traditional programming. These apps tackle everything from personal finance and childcare to travel, freelancing, and community engagement. By removing technical barriers, no-code tools let ideas move from concept to reality faster, smarter, and more creatively than ever before.
Competitor Analysis in UX Design - Methods, Tools, and Best Practices
Competitor analysis in UX design helps designers understand how similar products solve user problems, what users expect, and where existing experiences fall short. By examining key UX areas such as navigation, user flows, usability, accessibility, and performance, designers can identify patterns, uncover gaps, and learn best practices without copying others.
How Strong Brand Positioning Drives Consumer Loyalty
Strong brand positioning helps businesses differentiate themselves in a highly competitive market by clearly defining their identity, values, and unique offerings. When consumers understand what a brand stands for and consistently experience what it promises, trust and familiarity begin to develop. This clarity reduces uncertainty in decision-making and encourages consumers to choose the brand repeatedly. Over time, meaningful positioning also creates emotional connections that strengthen consumer relationships, leading to repeat purchases, positive word-of-mouth, and long-term loyalty that supports sustained brand growth.