Make every Interaction with your Customer count

Your brand isn’t just what you say, it’s how people experience you. We help organizations operationalize their brand promise into journeys & touchpoints that customers remember and return to.

Shape How You Feel Across the Customer Journey

We believe Customer Experience (CX) isn’t just a department, it’s the living, breathing result of everything your brand stands for. From the very first touchpoint to long-term customer retention, we help organizations transform their brand positioning into meaningful interactions and seamless service design. Whether you are building your CX strategy from the ground up or repairing broken experiences, our expert team ensures your brand promise matches what customers truly feel. With our customer experience solutions, you will create lasting emotional connections that drive loyalty and growth.
Obstacles We Tackle
  • Fragmented experience across digital & physical.
  • Drop-offs during onboarding or early product use.
  • Brand promise not reflected in CX.
  • Low customer satisfaction, trust, or retention.
  • CX teams working in silos from product, marketing, or brand.
  • Difficulty capturing and acting on customer feedback effectively.
  • Poor alignment between customer expectations and actual service delivery.
  • Lack of personalization leads to generic, impersonal experiences.
  • Inability to measure and optimize the customer journey holistically.
The Impact We Deliver
  • Aligns CX with brand positioning and business goals.
  • Increases retention by designing intuitive, trustworthy journeys.
  • Enhances customer trust and satisfaction at every key moment.
  • Empowers cross-functional teams to deliver a consistent experience.
  • Leverages data-driven insights to continuously optimize the customer journey.
  • Reduces churn by identifying and addressing pain points proactively.
  • Enhances customer lifetime value through personalized engagement strategies.
  • Streamlines service design to improve efficiency and reduce operational costs.

Solutions for Designing Better CX

Customer Journey Mapping & Opportunity Framing

Complete end-to-end mapping of how users discover, onboard, engage with, and grow alongside your product or service, identifying exactly where the experience excels or falls short.

CX Audits & Experience Benchmarking

Assessing your current customer experience across digital, physical, and human channels and benchmarking against industry leaders to uncover growth opportunities.

Onboarding Experience Design

Designing early-stage user flows and walkthroughs, welcome kits, and handoff experiences that reduce friction and increase retention.

Support & Service Experience Design

Redesigning support touchpoints, from FAQ flows and chat scripts to escalation processes, to ensure every customer resolution reflects your brand’s values and voice.

Voice, Tone & Communication Systems

Creating flexible, brand-aligned messaging frameworks for support interactions, feedback responses, and customer notifications to maintain a consistent, authentic voice.

Retention & Loyalty Systems

Building proactive engagement strategies such as feature nudges, lifecycle communications, post-purchase rituals, and loyalty programs to deepen customer relationships.

Feedback & Listening Loop Design

Developing purposeful systems to gather, analyze, and act on customer feedback, closing the loop across teams to drive continuous improvement.

Employee/Agent Enablement Toolkits

Equipping frontline teams (support, CX, onboarding) with training decks, templates, and brand-aligned response guides.

CX Rituals & Internal Guidelines

Formalizing customer experience into internal rituals and playbooks that help large teams scale empathy without losing authenticity.

Microsite & Portal UX

Crafting branded digital hubs for onboarding, account management, knowledge centers, and post-sale engagement that enhance user satisfaction and retention.

Comms Templates & CX Campaign

Designing strategic transactional email templates, product communications, and usage-based nudges that combine clear messaging with your brand’s tone.

Cross-Team CX Alignment Workshops

Leading workshops to align Product, Brand, Sales, and Support teams, ensuring a unified and consistent customer story at every touchpoint.

Using animations and micro-interactions to make user journeys more engaging and intuitive.

Developing immersive digital experiences for both physical and virtual environments to captivate users.

Cross-Industry Expertise

We’ve partnered with ambitious brands across industries to create lasting impact.
Artificial Intelligence
Positioning AI brands to unlock trust, drive adoption, and lead in a rapidly evolving landscape.
HealthTech
Building trust and engagement through patient-centric branding and seamless product experiences.
Consumer Goods
Crafting authentic, value-driven brands that connect with today’s conscious consumers.
Education
Designing impactful brands and products that foster innovation and inspire learners.

Impact Stories

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MentorCloud’s Transformation: Brand Strategy, Identity & Website Redesign
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Tradition -> Trend: Innovative Packaging for SomeMore Foods' Healthy Indulgence
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Category creation to enable employees to stay, lead & grow in the Organization
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Positioning India’s first applied A.I. research centre that democratizes & humanises AI
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Improving UX of a game-changing file format that makesmotion graphics — the easiest.
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Redesigning India’s mission to indigenous defence procurement
India’s Best Graphic Design Studio 2024
India’s Best Design Project Studio 2022
India’s Best Graphic Design Studio 2022
India’s Best Design Studio 2021
India’s Best Design Project Studio 2021
“On completion of the project, it was an extremely good experience. It was very enlightening to go through and understand the process. And we appreciated the persistence and flexibility to keep going through a large number of iterations on the naming without a drop in quality. Attention to detail Flexibility & persistence Quality of the delivery are the top 3 benefits of working with Become™. We would definitely recommend Become as our branding lead itself was impressed with the quality of work and collateral”

Rajeev Rajasekharan

Senior Manager, CX, ADAS, Intel India
The First Principles thought process was ingrained into every team-member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.

Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.

Pranay Ganesh

Co-founder & CEO, WholeMark
As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

Deepa Muthukumarasamy

Founder & CEO, Some More Foods
Working with Frozen Iris has been a great experience so far. Frozen Iris really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc. By virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion.

Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.

Madhusudan Anand

Co-Founder & CTO, Ambee
As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.

As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.

Konala S Varma

CEO, inai

Positioning isn’t just about standing out, it’s about firmly anchoring your brand in clarity and purpose. Think of it as the blueprint that aligns your strategy, messaging, and actions, ensuring that every decision reflects your core values and resonates with your audience. When done right, your Positioning Strategy creates a deep, meaningful connection with your customers, transforming your brand from just another option into their only choice. It’s not just about getting noticed—it’s about being understood, remembered, and cherished for the unique value you bring to the table.

Harish Venkatesh
Founder & CEO, Become®
Learn More About Harish

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Your brand deserves a great website, your users, more so.

Let’s Build Your Tomorrow.

Talk to Us About Your Brand’s Needs.