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Make every Interaction with your Customer count
Shape How You’re Felt Across the Journey
Key Challenges Solved by Brand Positioning:
- Fragmented experience across digital & physical
- Drop-offs during onboarding or early product use
- Brand promise not reflected in CX
- Low customer satisfaction, trust, or retention
- CX teams working in silos from product, marketing, or brand
Value Creation
- Aligns CX with brand positioning and business goals
- Increases retention by designing intuitive, trustworthy journeys
- Enhances customer trust and satisfaction at every key moment
- Empowers cross-functional teams to deliver a consistent experience
Solutions for Designing Better CX
Customer Journey Mapping & Opportunity Framing
End-to-end mapping of how users discover, onboard, use, and grow with your product/service—pinpointing where the experience breaks or shines.
CX Audits & Experience Benchmarking
Evaluating existing customer experience touchpoints across digital, physical, and human channels—benchmarked against best-in-class.
Onboarding Experience Design
Designing early-stage user flows, walkthroughs, welcome kits, and handoff experiences that reduce friction and increase retention.
Support & Service Experience Design
Reimagining support journeys—FAQ flows, chat support scripts, escalation ladders—to make every resolution moment brand-aligned.
Voice, Tone & Communication Systems
Creating adaptable messaging systems for support, feedback, and notification comms that reflect your brand’s positioning.
Retention & Loyalty Systems
Designing proactive engagement frameworks: feature nudges, lifecycle communications, post-purchase rituals, and loyalty programs.
Feedback & Listening Loop Design
Building intentional mechanisms to collect, interpret, and act on customer feedback—closing the loop across departments.
Employee/Agent Enablement Toolkits
Equipping frontline teams (support, CX, onboarding) with training decks, templates, and brand-aligned response guides.
CX Rituals & Internal Guidelines
Codifying CX into internal rituals and playbooks—helping large teams scale customer empathy without losing soul.
Microsite & Portal UX
Designing branded digital spaces for onboarding, account access, knowledge centers, and post-sale engagement.
Comms Templates & CX Campaign
Strategic design of transactional email templates, product comms, and usage-based nudges that maintain tone + clarity.
Cross-Team CX Alignment Workshops
Facilitating CX alignment across Product, Brand, Sales, and Support teams—ensuring one consistent customer story.
Enhancing user engagement with animations and micro-interactions that guide and delight users throughout their journey.
Creating immersive digital touchpoints for physical and virtual environments, leaving a lasting impact on users.
Cross-Industry Expertise
Impact Stories
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Rajeev Rajasekharan
Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.
Pranay Ganesh
Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.
Deepa Muthukumarasamy
Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.
Madhusudan Anand
As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.
Konala S Varma
Positioning isn’t just about standing out, it’s about firmly anchoring your brand in clarity and purpose. Think of it as the blueprint that aligns your strategy, messaging, and actions, ensuring that every decision reflects your core values and resonates with your audience. When done right, your Positioning Strategy creates a deep, meaningful connection with your customers, transforming your brand from just another option into their only choice. It’s not just about getting noticed—it’s about being understood, remembered, and cherished for the unique value you bring to the table.
Insights from the Market
Let’s Build Your Tomorrow.
