The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris.
To maintain the high frequency of communications feeling fresh and diverse, but consistent and recognisable, the new branding needed to be highly versatile while still being simple to use.
Our first approach was a more corporate centric one. Clean shapes and figures and colours that would suit their customers (not users). Upon further discussion we realised that at the heart of the service are blue collar employees who are the actual users of this service. Thus we took a different approach that was more organic and humanistic and centered around blue collar employees and their aspirations
The idenity is a marriage between the motifs that are assosciated with aspirations, dreams, growth & their personal signatures, the touchpoints of which adds a dimension of individuality on to their uniforms.