Define Your Brand’s Unique Position in the Market.

In today’s crowded landscape, positioning isn’t just an advantage—it’s the foundation for building category leadership.

Why Positioning is Your Brand’s Secret Weapon?

A solid brand positioning strategy is the secret to making your brand truly stand out. It’s about finding that perfect spot in your audience’s mind and clearly showing why you’re the better choice. With an effective positioning strategy, you can drive growth by clearly defining your value, building loyalty, and becoming a market leader.
Key Challenges Solved by Brand Positioning:
  • It helps your brand stand out by clearly defining what makes you unique in a crowded market.
  • Helps you communicate your brand’s unique strengths and benefits with clarity and confidence.
  • It creates deeper connections with your audience, fostering loyalty and long-term relationships.
  • Brand Positioning Strategy sharpens your marketing efforts, enabling you to target the right audience with the right message.
  • Ensures your brand is perceived consistently across all touchpoints, aligning with your core values.
Value Creation
  • Builds customer trust and loyalty by consistently delivering on your promise.
  • Strengthens your market position and prepares your brand for lasting success.
  • Creates an emotional connection with customers, engaging them beyond just products or services.
  • Clearly shows what makes your brand unique, helping customers understand why they should choose you.
  • Ensures a unified brand experience across all touchpoints.

Maximize Your Brand’s Reach with Our Strategic Positioning Services!

Primary Market Research

Our primary research includes surveys, interviews, and focus groups to obtain direct feedback from your customers. These insights help you uncover unmet needs, preferences, and motivations, guiding your strategic decisions and enhancing your brand positioning.

Secondary Market Research

We analyze industry reports, market data, and competitor insights to spot trends and benchmarks. By understanding what's happening in your industry and how your competitors are performing, we provide actionable insights that help you stay ahead of the curve.

Competitive Analysis

We closely examine your competitors to understand their strengths, weaknesses, and how they’re positioned in the market. By studying their strategies and customer experiences, we help you spot opportunities to stand out and improve in the market.

Differentiation Strategy

We help you uncover what makes your brand unique and irreplaceable. We aim to define what sets you apart from the competition, making your brand unforgettable and giving you a clear market edge.

Messaging Framework

We help you create a clear and compelling story for your brand, highlighting key messages, proof points, and storytelling elements that truly connect with your audience. By crafting a narrative that resonates, we ensure your brand speaks to people in a meaningful and memorable way.

Tone of Voice

We collaborate with you to establish a distinctive tone that reflects your brand’s personality. Whether your brand is bold, professional, or approachable, we create a consistent voice across all your communication channels to build strong connections with your audience.

Positioning Statement Creation

Our team helps you articulate your brand’s purpose, value, and promise in a concise and impactful positioning statement. This serves as your brand’s guiding principle for all communications, creating a clear and unified message internally and externally.

Value Proposition Design

We work with you to clearly define the benefits your brand delivers, the problems it solves, and why it matters. A compelling value proposition strengthens your audience’s connection to your brand and differentiates you from competitors.

Customer Personas

We develop detailed profiles of your ideal customers to understand their motivations, behaviors, and needs. By deeply understanding your target audience, we ensure your positioning resonates with the right people at the right time.

Strategic Naming

Whether it’s your brand, products, or services, we help you develop names that resonate with your target audience and reflect your positioning. Our naming process considers linguistic, cultural, and market considerations to ensure strong brand recognition.

Internal Alignment Workshops

Our collaborative sessions bring together leadership and teams to ensure that everyone is aligned on your positioning strategy. By fostering internal clarity, we help ensure consistent messaging and a unified approach across all departments.

Tagline Development

A memorable tagline is key to leaving a lasting impression on your audience. We create impactful taglines that encapsulate your brand’s core message, vision, and ambition, strengthening your brand’s presence and helping it stand out in the market.

Enhancing user engagement with animations and micro-interactions that guide and delight users throughout their journey.

Creating immersive digital touchpoints for physical and virtual environments, leaving a lasting impact on users.

Cross-Industry Expertise

We’ve partnered with ambitious brands across industries to create lasting impact.
Artificial Intelligence
Positioning AI brands to unlock trust, drive adoption, and lead in a rapidly evolving landscape.
HealthTech
Building trust and engagement through patient-centric branding and seamless product experiences.
Consumer Goods
Crafting authentic, value-driven brands that connect with today’s conscious consumers.
Education
Designing impactful brands and products that foster innovation and inspire learners.

Impact Stories

View Case Study
MentorCloud’s Transformation: Brand Strategy, Identity & Website Redesign
View Case Study
Tradition -> Trend: Innovative Packaging for SomeMore Foods' Healthy Indulgence
View Case Study
Category creation to enable employees to stay, lead & grow in the Organization.
View Case Study
Positioning India’s first applied A.I. research centre that democratizes & humanises AI.
View Case Study
Improving UX of a game-changing file format that makesmotion graphics — the easiest.
View Case Study
Redesigning India’s mission to indigenous defence procurement.
India’s Best Graphic Design Studio 2024
India’s Best Design Project Studio 2022
India’s Best Graphic Design Studio 2022
India’s Best Design Studio 2021
India’s Best Design Project Studio 2021
“On completion of the project, it was an extremely good experience. It was very enlightening to go through and understand the process. And we appreciated the persistence and flexibility to keep going through a large number of iterations on the naming without a drop in quality. Attention to detail Flexibility & persistence Quality of the delivery are the top 3 benefits of working with Become™. We would definitely recommend Become as our branding lead itself was impressed with the quality of work and collateral”

Rajeev Rajasekharan

Senior Manager, CX, ADAS, Intel India
The First Principles thought process was ingrained into every team-member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.

Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.

Pranay Ganesh

Co-founder & CEO, WholeMark
As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

Deepa Muthukumarasamy

Founder & CEO, Some More Foods
Working with Frozen Iris has been a great experience so far. Frozen Iris really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc. By virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion.

Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.

Madhusudan Anand

Co-Founder & CTO, Ambee
As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.

As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.

Konala S Varma

CEO, inai

Positioning isn’t just about standing out, it’s about firmly anchoring your brand in clarity and purpose. Think of it as the blueprint that aligns your strategy, messaging, and actions, ensuring that every decision reflects your core values and resonates with your audience. When done right, your Positioning Strategy creates a deep, meaningful connection with your customers, transforming your brand from just another option into their only choice. It’s not just about getting noticed—it’s about being understood, remembered, and cherished for the unique value you bring to the table.

Harish Venkatesh
Founder & CEO, Become®
Learn More About Harish

Insights from the Market

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Your brand deserves a great website, your users, more so.

Let’s Build Your Tomorrow.

Talk to Us About Your Brand’s Needs.