Some More Foods

Packaging Design for a healthy and nutritious alternative to refined sugar

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As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

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Deepa Muthukumarasamy
Founder & CEO, Some More Foods

Services

Package Design

Illustration

Sector

F & B

Company Stage

Expansion

Timeline

2 Months

Year

2021

Project Type

Retainer

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About

Some More Foods

Some More Foods is an organic food brand trying to create a healthy lifestyle through their wide range of products- from Health Mix to Millet Noodles. The products are 100% natural, nutritious, and are preservative-free. Deepa Muthukumarasamy, founder and CEO of Some More Foods, holds a Masters degree in Foods and Nutrition and strives to create a healthy lifestyle for all age groups.

Objective & Challenges

Objective

Since its launch, Some More Foods has grown into an easily recognizable brand, with a commitment to providing healthy and nutritious alternative to noodles and pasta, including other breakfast and snacks options. The new product, Coconut Sugar called for a careful design and innovative thinking as it had to compliment the design of existing line of products, at the same time stand out among its competitors.

Result

We created packaging design for coconut sugar - designed to fit in with existing products and attract the target audience. Keeping in mind the nature and source of the product, we used green and brown colors. To highlight the nutritious values of the product, we used tailor-made icons. We subtly illustrated the natural environment the product is sourced from to bring a sense of intuitiveness to the packaging.

Purpose

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Project Team

We pride ourself on this in-depth exploration of various elements that formed this book. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Renukha Padmanabhan

Jr. Graphic Designer

Harish Venkatesh

Founder & CEO