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Empowering Brands to Lead Their Categories.
We are an interdisciplinary team of strategists, designers and innovators who specialize in positioning organizations for impact and leadership. At Become®, we craft powerful positioning strategies and go a step further—activating them seamlessly across Brand, Product, CX, and Sales to ensure every aspect of your business aligns with its purpose and potential.
For over seven years, we’ve partnered with enterprises and institutions globally, delivering bold solutions that align business objectives with cultural and market relevance.
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The Branding Edge You Need
More than a name, Become® is a call to action—a reminder to center consciousness in building your organization.
In today’s crowded and noisy world, where investments in Brand, Product, CX, and Sales often fail without clear positioning, great ideas are being overlooked. To become is a conscious choice—one that demands focus, purpose, and alignment at every level.
For high-impact organizations, this is a call to bring clarity and intentionality into how you position your brand, build your offerings, and engage with your customers. At Become®, we bring branding expertise to help you make this shift—crafting positioning that not only sets you apart but transforms ambition into leadership and ensures you thrive in evolving markets.
Empowering Leadership, Delivering Results
The Visionaries Behind Become®
In 2012, with a passion for storytelling and design, Harish started Frozen Iris — a photography & storytelling venture that blended creativity and curiosity. As the world evolved and businesses struggled to transform ideas into leadership, Indhu joined forces with Harish to address a growing gap: the need for purposeful positioning.
Together, they transformed a creative pursuit into Become®—a consultancy that empowers organizations to not just navigate change but lead it with clarity and confidence. Over a decade later, their vision continues to drive impact for enterprises across industries.
A master storyteller and strategist, Harish has shaped the positioning of over 200 global brands, blending visionary thinking with executional precision. Known for crafting narratives that drive category leadership, his approach transforms bold ideas into enduring impact.
Specializing in innovative brand strategies, Indhu combines cultural and market insights to create design solutions that deliver tangible business results. His award-winning work spans health, FMCG, and technology, showcasing a seamless connection between strategy and creative impact.
Our Core Beliefs
TROPHIC is inspired by the concept of nourishment in ecosystems, where balance and energy transfer sustain growth and impact. These principles define how we work, enabling organizations to thrive in an ever-evolving landscape.
Advisors
Team
Alum
Recognized for Excellence
From redefining brands to activating bold ideas, we’ve been honored for our work by industry leaders.
From IBDA
India’s Best Graphic Design Studio 2024
From IBDA
India’s Best Design Project
Studio 2022
From IBDA
India’s Best Design Project
Studio 2022
From IBDA
India’s Best Design Studio
Studio 2021
The Partners That Power Growth
Over the years, we’ve built an ecosystem of trusted partners who amplify our impact. From technology innovators to design disruptors, our network spans industries and disciplines, enabling us to deliver solutions that are both cutting-edge and deeply relevant.
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Out Of The Box
HubSpot
Tamilpreneur
HPPY
Want to add value
to our ecosystem?
to our ecosystem?
Mystique Gifts
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Springboard
Zerky
Beyond
Sustainability
Sustainability
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Thriving
Workplace
Certification
Workplace
Certification
SPI Edge
Cross-Industry Expertise
We’ve partnered with ambitious brands across industries to create lasting impact.
Artificial Intelligence
Positioning AI brands to unlock trust, drive adoption, and lead in a rapidly evolving landscape.
HealthTech
Building trust and engagement through patient-centric branding and seamless product experiences.
Consumer Goods
Crafting authentic, value-driven brands that connect with today’s conscious consumers.
Education
Designing impactful brands and products that foster innovation and inspire learners.
Work with Us
At Become®, we’re shaping the future of organizations with bold ideas and transformative strategies. We’re always on the lookout for curious thinkers, daring creatives, and collaborative doers who are ready to make an impact.
- Collaborate on Category-Defining Work: Be part of a team shaping the future of organizations with bold strategies and transformative design.
- Grow in a Culture of Curiosity and Creativity: We foster an environment that values learning, innovation, and impactful contributions.
- Join a Supportive, Vision-Driven Team: Work alongside passionate professionals committed to pushing boundaries and driving results.
Insights from the Market
Sales Enablement vs Sales Operations -The Complete Guide for Business Leaders
Sales enablement and sales operations are often confused, but they play very different roles in driving revenue. Enablement empowers sales reps with training, coaching, and content to engage buyers more effectively, while operations builds the processes, systems, and data foundation that make selling scalable.
How to Measure Brand Health - The Complete Guide
Struggling to see results despite investing in marketing and a great product? The missing piece might be your brand health. Brand health is the true measure of how your business is perceived, trusted, and valued.
The Biggest Mistakes Brands Make in Positioning, and What to Do About It
Brands often lose impact not because of their products, but because of how they position themselves. Common mistakes include sounding too generic, copying competitors, chasing trends without purpose, trying to appeal to everyone, or making big promises they can’t keep. Avoid these traps to make your brand clearer, stronger, and easier for people to remember.
Webflow Website Builder - Everything You Need to Know
Webflow is a powerful no-code website builder that combines the freedom of custom coding with the simplicity of drag-and-drop design. It lets you create fully responsive websites, manage dynamic content with its CMS, build online stores, and optimize for SEO, all without writing code. With built-in hosting, animations, integrations, and design tools, Webflow is ideal for those who want full creative control in one platform.
is an 🌈 inclusive collective fostering equity and sustainability
Headquartered in India
Heart Quartered across the Globe 🌎
©Frozen Iris Private Limited | 2025
