Awarded as India’s Best Design Studio 2024

Positioning

Brands

to Lead Their Category

In a world of countless ideas, only one brand becomes the leader. At Become®, we craft your strategy, position your brand, and activate your product & customer experience to make that #1 position — yours.
Awarded as India’s Best Design Studio 2024
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7 Cornerstones to Position an AI Brands

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Become - What’s Ahead for AI-first brands?
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Frontrunner Podcasts No. 2 Released: A Deep Dive into Startup Trends of October
Become Announces #WITH — Celebrating Wisdom, Identity, Tradition & Heritage Through Warli Art
Chandru from Founders' Office Joins SRM Main Campus as a Jury for Entrepreneurship Event
Frontrunner Podcasts No. 2 Released: A Deep Dive into Startup Trends of October
Indhu’s Talk on 'Pattern' at Creative Mornings Chennai Draws the Largest Crowd in Event History

The Foundation of Every Great Business

Today, businesses aren’t just competing on product or service. They’re competing on clarity—who they are, what they stand for, and why they matter.
A clear, differentiated position not only helps you dominate your category but also ensures your marketing, sales, product, and customer teams are aligned toward a singular vision. By tapping into branding emotions, we ensure that your brand becomes an integral part of your customer’s journey.

Impact Stories

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MentorCloud’s Transformation: Brand Strategy, Identity & Website Redesign
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Tradition -> Trend: Innovative Packaging for SomeMore Foods' Healthy Indulgence
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Category creation to enable employees to stay, lead & grow in the Organization
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Positioning India’s first applied A.I. research centre that democratizes & humanises AI
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Improving UX of a game-changing file format that makesmotion graphics — the easiest.
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Redesigning India’s mission to indigenous defence procurement

Driving Innovation Through an AI-First Lens: Where Intelligence Meets Ingenuity

Brands That Chose Us to Craft Their Success

Whether you're launching a groundbreaking product or scaling an established business, our cross-industry expertise delivers results.

Shaping the Future

Theory of Tomorrow™ builds Brands that Lead.
Today, businesses aren’t just competing on product or service. They’re competing on clarity—who they are, what they stand for, and why they matter.
A clear, differentiated position not only helps you dominate your category but also ensures your marketing, sales, product, and customer teams are aligned toward a singular vision.

Statistics

Driving impact and innovation through design excellence.

5M+

Lives Impacted

65+

Brands Transformed

85+

Brands Transformed

5

Awards Won
India’s Best Graphic Design Studio 2024
India’s Best Design Project Studio 2022
India’s Best Graphic Design Studio 2022
India’s Best Design Studio 2021
India’s Best Design Project Studio 2021
“On completion of the project, it was an extremely good experience. It was very enlightening to go through and understand the process. And we appreciated the persistence and flexibility to keep going through a large number of iterations on the naming without a drop in quality. Attention to detail Flexibility & persistence Quality of the delivery are the top 3 benefits of working with Become™. We would definitely recommend Become as our branding lead itself was impressed with the quality of work and collateral”

Rajeev Rajasekharan

Senior Manager, CX, ADAS, Intel India
The First Principles thought process was ingrained into every team-member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.

Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey.

Pranay Ganesh

Co-founder & CEO, WholeMark
As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

Deepa Muthukumarasamy

Founder & CEO, Some More Foods
Working with Frozen Iris has been a great experience so far. Frozen Iris really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc. By virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion.

Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website.

Madhusudan Anand

Co-Founder & CTO, Ambee
As we started on the INAI project, I was a little apprehensive at the beginning as the timeline was short and this is the first time we were working with Frozen Iris. As it turned out, those apprehensions were misplaced and the end product was fantastic. It is not just about the end result, but also about how we got there. The process was systematic starting with a deep understanding of our motivations and ambitions with the center.

As is the case in any creative venture, we iterated lot more than we planned and the team was very patient and accommodative right through the whole journey.

Konala S Varma

CEO, inai

Insights from the Market

UX Vs. UI - How Design and Experience Work Together to Build Better Products
UX focuses on creating smooth, meaningful experiences that guide users effortlessly toward their goals. UI brings those experiences to life through clear visuals, thoughtful layouts, and engaging interactions. Together, UX builds the structure and flow, while UI shapes the look and feel, forming the foundation of every great digital product.
How to Create a Brand Positioning Map - See Where You Stand and Spot Opportunities
A brand positioning map is a visual tool that shows how customers perceive different brands in a market. Typically displayed as a two-axis chart, like Price vs. Quality, it allows you to see where your brand stands relative to competitors, identify crowded areas, and spot untapped opportunities. Plotting brands based on real customer perceptions helps clarify market position, guide strategic decisions, and track changes over time. When used effectively, it becomes a strategic compass for messaging, pricing, and product development.
Top UX Design Trends to Watch in 2025
The way people interact with digital products is evolving faster than ever, and 2025 is shaping up to be a transformative year for UX design. From AI-driven personalization to spatial interfaces, the focus is shifting toward creating seamless, inclusive, and emotionally intelligent experiences. Designers will need to balance cutting-edge technology with human-centered design principles, ensuring products feel intuitive, ethical, and accessible.
No-Code vs Low-Code - Choose the Right Path for Faster App Development
No-Code platforms let you build applications entirely through visual interfaces. Low-Code platforms combine visual tools with custom coding to build apps. Both approaches accelerate development, boost efficiency, and enable scalable digital workflows. But the right choice depends on how much customization and coding flexibility your project requires.