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For over 7 years, we’ve partnered with enterprises and institutions globally, delivering bold solutions that align business objectives with cultural and market relevance.
In today’s crowded and noisy world, where investments in Brand, Product, CX, and Sales often fail without clear positioning, great ideas are being overlooked.
For high-impact organizations, this is a call to bring clarity and intentionality into how you position your brand, build your offerings, and engage with your customers.
At Become®, we help you make this shift, crafting positioning that not only sets you apart but transforms ambition into leadership and ensures you thrive in evolving markets.
A master storyteller and strategist, Harish has shaped the positioning of over 200 global brands, blending visionary thinking with executional precision. Known for crafting narratives that drive category leadership, his approach transforms bold ideas into enduring impact.
Specializing in innovative brand strategies, Indhu combines cultural and market insights to create design solutions that deliver tangible business results. His award-winning work spans health, FMCG, and technology, showcasing a seamless connection between strategy and creative impact.
With 5+ years of experience in Design+Tech domain, Achuthan is a curious multipotentialite designer who specializes in solving complex problems through research, analysis, and testing by crafting visually compelling experiences that elevate human interaction.
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With 5+ years of experience in Design+Tech domain, Achuthan is a curious multipotentialite designer who specializes in solving complex problems through research, analysis, and testing by crafting visually compelling experiences that elevate human interaction. Notable projects in Become includes Meghanté: a jewellery brand from legacy of Muthoot, Turbohire: Hiring platform, The Parrhesia Circle which is a guild and TechOmni in the space tech domain, each reflecting his ability to deliver meaningful, high-quality design across varied contexts.
A state award recipient and a passionate learner through life, Achuthan began his career in visual design and deepened his craft through multiple product internships during his Master's in Design, building both technical expertise and a broad perspective on design processes from his previous companies. He is passionate about design thinking as a bridge between user needs and business goals by creating seamless, delightful, and engaging experiences. Beyond work, he actively explores nature, movies and reading. He continuously expands his design horizon through industry experience and self-driven exploration, driven by a belief that great design is as much about curiosity as it is about craft and ingenuity.
With a passion for blending design, strategy, and culture, she helps brands establish their unique presence in the world. Her approach transforms ideas into impactful visuals that go beyond aesthetics they resonate with purpose.
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With a passion for blending design, strategy, and culture, she helps brands establish their unique presence in the world. Her approach transforms ideas into impactful visuals that go beyond aesthetics they resonate with purpose. Constantly learning, unlearning, and evolving, she views creativity as a balance between storytelling, problem-solving, and meaningful connections.
Afridha is a designer specializing in branding, visual storytelling, and editorial design, she has collaborated with brands across various industries, including Aspire, Baashyam, FlyGraduate, and FMCG brands like Himalaya Wellness & Baby Care and Cothas Coffee. Her expertise extends to rebranding both early-stage startups and established companies, crafting compelling visual identities through a multidisciplinary approach. With a keen eye for illustration styles and mixed media, she brings depth and uniqueness to her designs, ensuring they align seamlessly with strategic business goals.
Beyond design, she finds joy in exploring Tamil typography in creative ways, experimenting with digital mixed media, and rediscovering her passion for photography. Committed to holistic living, she actively practices acupuncture, believing that creativity flourishes when in harmony with well-being.
Akshaya is an early-career marketing professional interested in building engaging brand experiences through events, social media and community-driven campaigns.
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Akshaya is an early-career marketing professional interested in building engaging brand experiences through events, social media and community-driven campaigns. She is currently gaining hands-on experience across digital marketing, on-ground activations and content strategy, working at the intersection of storytelling, audience engagement and brand communication.
Her approach to marketing is rooted in curiosity about people, trends, and culture translating insights into campaigns that feel relevant, interactive and memorable. She is actively involved in supporting brand campaigns, event marketing and content execution, while developing her skills in audience growth, engagement, and experiential initiatives.
Outside of work, Akshaya enjoys exploring internet culture, branding trends and She enjoys movies and digital media as a way to observe and understand narratives, while also staying active through classical and folk dance.
With a keen eye for design and a passion for inclusivity, Arjun brings strategic thinking and visual creativity together to craft meaningful brand experiences. He thrives at the intersection of branding, visual communication, and organizational storytelling, transforming ideas into visuals that resonate with purpose.
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With a keen eye for design and a passion for inclusivity, Arjun brings strategic thinking and visual creativity together to craft meaningful brand experiences. He thrives at the intersection of branding, visual communication, and organizational storytelling, transforming ideas into visuals that resonate with purpose. Curious, collaborative, and solution-oriented, he approaches every challenge with a balance of analytical thinking and creative experimentation.
Arjun is a visual designer with hands-on experience leading projects both as a freelancer and within full-time roles. He has guided teams of up to six members, producing high-quality creative assets across print, digital, and web platforms for marketing, branding, and public relations initiatives. His work emphasizes efficiency, strategic alignment, and storytelling that supports organizational goals. With an MBA in Marketing, he leverages business insights to strengthen design solutions and ensure every visual contributes to measurable impact.
Beyond his professional work, Arjun champions Diversity, Equity, and Inclusion, integrating these values into both design and workplace culture. He also enjoys exploring digital creativity on platforms like Behance, continually refining his skills and staying ahead of industry trends.
With over 8 years of expertise in Digital Design, specializing in UX, Strategy, and Research, Sandeep has crafted and launched products and services for top brands in hospitality, telematics, healthcare, entertainment, and HR-tech across APAC and the Americas.
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With over 8 years of expertise in Digital Design, specializing in UX, Strategy, and Research, Sandeep has crafted and launched products and services for top brands in hospitality, telematics, healthcare, entertainment, and HR-tech across APAC and the Americas. From building products from 0 to 1 to redesigning enterprise-level platforms, he has consistently improved user experiences and driven strategic impact for organisations like CyberPeace Foundation, TTK Group, MentorCloud, Aspire.
Sandeep is also an elite event organizer and creative visionary with six years as co-organizer of CreativeMornings Chennai, leading a high-performing team and attracting top-tier speakers. He has contributed to INKTalks and TEDxChennai, orchestrating exclusive events like Human Library sessions and a renowned Thai food festival. Additionally, Sandeep is a prolific writer on food, culture, and people for prestigious brands such as Food Experience Design & In-season Fish.
Arun is a investor narrative strategist with 14+ years of experience, and his work at Become & Frontrunner sits at the intersection of capital strategy, brand positioning, and growth.
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Arun is a investor narrative strategist with 14+ years of experience, and his work at Become & Frontrunner sits at the intersection of capital strategy, brand positioning, and growth.
Arun spent eight years at a leading NBFC as the primary brand and sales lead for his region, managing a portfolio of Fortune 500 companies — and overseeing accounts worth ₹250 Cr. Over his career, he worked directly with multiple C-suite stakeholders to move decisions forward in the boardroom, by presenting cost analyses between financial alternatives. This built deep instincts for investor and client communication, stakeholder management, and what makes a financial argument actually persuasive.
Today, Arun works with startups and enterprises, conducting deep market analyses to surface the gaps and timing signals that make a venture feel inevitable for an investor. He crafts positioning that differentiates founders in crowded spaces through a sharp perspective on where the market is going — and why they're the ones to take it there.
With 2 years of experience in market and financial analysis at McKinsey & Company, Divya has experience working across research and problem-solving mandates. She combines this with 3 years of working on visual and graphics design with early-stage startups and enterprises.
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With 2 years of experience in market and financial analysis at McKinsey & Company, Divya has experience working across research and problem-solving mandates. She combines this with 3 years of working on visual and graphics design with early-stage startups and enterprises. At Frontrunner, she has led the creation of over 15 pitch decks and narrative frameworks for startups across deep-tech, sustainability, and HR tech. Additionally, she also published micro-thesis and reports based on the research undertaken for investor narratives.
Divya’s diverse background in engineering, strategy, research & visual design enable her to shape investor narratives that integrate strategic content and visuals designed for clarity. Her ability to understand various domains quickly allow her to function as a cross-functional generalist working across strategy, operations and design. Outside of work, Divya creates digital illustrations and small design experiments that she shares on her Instagram page to connect with the broader artist community.
With a unique blend of engineering, business, and design, Gautham transitioned from an MBA graduate to a brand illustrator and a visual designer.
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With a unique blend of engineering, business, and design, Gautham transitioned from an MBA graduate to a brand illustrator and a visual designer. His journey began 8 years ago with an art niche YouTube channel, which evolved into professional expertise in graphic design, UI/UX, and illustration. He later started working as an illustrator at Become®, where he refined his craft in brand storytelling and motion design.
A Brand Illustrator with a background in graphic design and illustration, Gautham combines storytelling, aesthetics, and strategy to craft compelling visual narratives. With a process-driven mindset, he thrives in dynamic environments where experimentation and collaboration drive meaningful design. He finds fulfillment in work that blends creativity with purpose.
Currently, he is expanding his expertise into motion design, focusing on SaaS animations and explainer videos. He applies storytelling and design sensibilities to create engaging, informative visuals. Beyond design, he finds inspiration in animated films, dynamic visuals, and connections.
With over 7 years of experience across finance, market research, strategy, and education, Gayathri specializes in translating complex data into actionable business insights. Her experience spans stakeholder interviews, consumer research, competitor analysis, and strategic analysis across SaaS, AI, fintech, and D2C sectors, contributing to research and positioning initiatives for clients including Intel, Revinci, TurboHire, and Kaar Infotech.
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With over 7 years of experience across finance, market research, strategy, and education, Gayathri specializes in translating complex data into actionable business insights. Her experience spans stakeholder interviews, consumer research, competitor analysis, and strategic analysis across SaaS, AI, fintech, and D2C sectors, contributing to research and positioning initiatives for clients including Intel, Revinci, TurboHire, and Kaar Infotech. She began her career at BNP Paribas, supporting institutional financial operations and cross-functional coordination within investment banking teams. She later worked with a startup on investor and funding management, financial analysis, and process automation initiatives.
Currently pursuing a PhD in Finance, her research focuses on investor behaviour and financial decision-making. She has conducted a 500+ respondent study on cryptocurrency investors in India and collaborated with Giottus on a research project later published as a business case study.She has also presented her work at academic conferences and mentors students globally in finance and economics.
Gokul is a digital product designer with a background in architecture and a strong interest in crafting experiences that are functional, aesthetic and meaningful. With nearly two years of experience as an architect, he brings a deep understanding of visual design, spatial design, and human-centered problem solving all of which shape his approach to digital design.
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Gokul is a digital product designer with a background in architecture and a strong interest in crafting experiences that are functional, aesthetic and meaningful. With nearly two years of experience as an architect, he brings a deep understanding of visual design, spatial design, and human-centered problem solving all of which shape his approach to digital design.
He began his journey in UI/UX through internships that spanned graphic design, interface design, and product experience across both consumer and ed-tech platforms. These experiences built his foundation in usability, visual design, and end-to-end product thinking.
Currently, Gokul works on a cross-platform product that spans smartwatches, mobile apps, and a web portal designing interfaces that adapt seamlessly across devices while ensuring a cohesive and intuitive user journey. He considers himself a product design generalist, with a keen interest in UI, motion, copy, interaction, and every detail in between. Outside of work, Gokul shares design ideas and explorations on his Instagram page to connect with the broader design community.
Harish founded and leads Become®, a positioning-first brand consultancy he built from the ground up into a 30-person practice recognized as the Best Brand Design Studio for 3 consecutive years. Over a decade, he has directed brand strategy engagements for 270+ organizations including Intel, PepsiCo, Uber, CMG, and NASDAQ across enterprise technology, consumer goods, and venture-backed companies.
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Harish founded and leads Become®, a positioning-first brand consultancy he built from the ground up into a 30-person practice recognized as the Best Brand Design Studio for 3 consecutive years. Over a decade, he has directed brand strategy engagements for 270+ organizations including Intel, PepsiCo, Uber, CMG, and NASDAQ across enterprise technology, consumer goods, and venture-backed companies. He has built Become on a single belief that brand disconnected from positioning is decoration, and decoration disconnected from business outcomes is waste.
His engagements span the full arc of competitive repositioning, startups moving upmarket to enterprise buyers, legacy brands resetting after relevance loss, and regional companies entering global markets. He has advised founders across 13 ventures that have collectively raised $77M, shaping the investor narratives that made the difference at the table. Landmark strategy work includes Dubai Expo 2020, featured among CNN's Top 7 Pavilions, and a Guinness World Record event with Intel.
Beyond client work, Harish has built a teaching record across 10+ institutions including SDI Bocconi, OP Jindal University haping how the next generation of brand practitioners understand the relationship between positioning and business outcomes. He speaks at platforms including the London Design Festival and Webflow World Tour, is a top 1% mentor on ADPlist. Outside of client work, Harish is most alive in conversation with founders, leaders, students and anyone with a perspective worth arguing about.
With over 7 years of experience, Indhu Kanth has spearheaded award-winning projects for leading brands like Intel, ISB, Naruvi, Ambee, Lottie Files, W Health Ventures, Forge, and Himalaya Wellness. Specialising in brand design innovation across health, education, FMCG, and fintech sectors, Indhu bridges business objectives with socio-cultural-economic insights.
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With over 7 years of experience, Indhu Kanth has spearheaded award-winning projects for leading brands like Intel, ISB, Naruvi, Ambee, Lottie Files, W Health Ventures, Forge, and Himalaya Wellness. Specialising in brand design innovation across health, education, FMCG, and fintech sectors, Indhu bridges business objectives with socio-cultural-economic insights. As an expert in generative design & creative coding, his work has been featured in galleries and exhibitions worldwide, including the DT Times, Museum of Art & Photography (MAP), and highlighted in the Processing Catalog.
Indhu’s diverse background in engineering, sociology, and economics enables him to create interdisciplinary frameworks that seamlessly integrate diverse perspectives and approaches.He has developed scientific models, published papers in IEEE, and collaborated with the UK Department for Business, Energy, and Industrial Strategy. Additionally, Indhu produces in-depth research reports and delivers talks, advocating for the intersection of technology, culture, behaviour and design to foster innovation and societal impact.
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Preetam is a designer and illustrator with over 6 years of collective experience, working across design, visual storytelling, and illustration. His journey spans multiple creative disciplines, from contributing as a background artist and concept artist for short films to illustrating children's books that bring stories to life through thoughtful visuals
With a strong foundation in Webflow development and modern web design, Prity specializes in building responsive and scalable digital experiences. She has worked on CMS-driven websites, custom interactions, responsive layouts, and form integrations, combining technical precision with a strong focus on usability and clean design.
With over 5 years of expertise in engineering, Samuel develops intuitive, dynamic, and highly responsive digital solutions that seamlessly integrate advanced functionality with technology. From automotive to luxury brands, his expertise spans diverse industries, combining advanced Webflow interactions, CMS integration, front-end development, and both no-code and custom code implementation to deliver exceptional digital experiences.
Soham is a cross-functional brand and graphic designer with a background in fashion design. He launched his first clothing line in 2020 as a part of his university graduation project, that turned heads of the audience and had given him the opportunity to work at the prestigious London and Milan Fashion Week as the graphic and print designer of a contemporary streetwear label.
From redefining brands to activating bold ideas, we’ve been honored for our work by industry leaders.
From redefining brands to activating bold ideas, we’ve been honored for our work by industry leaders.
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