With over 7 years of experience across finance, market research, strategy, and education, Gayathri specializes in translating complex data into actionable business insights. Her experience spans stakeholder interviews, consumer research, competitor analysis, and strategic analysis across SaaS, AI, fintech, and D2C sectors, contributing to research and positioning initiatives for clients including Intel, Revinci, TurboHire, and Kaar Infotech. She began her career at BNP Paribas, supporting institutional financial operations and cross-functional coordination within investment banking teams. She later worked with a startup on investor and funding management, financial analysis, and process automation initiatives.

Currently pursuing a PhD in Finance, her research focuses on investor behaviour and financial decision-making. She has conducted a 500+ respondent study on cryptocurrency investors in India and collaborated with Giottus on a research project later published as a business case study.She has also presented her work at academic conferences and mentors students globally in finance and economics.