Strategy Team

With over 4 years of experience in positioning strategy and verbal identity at Become, and 2 years in copy-editing and content development in publishing, Samshritha specializes in shaping brand narratives and creating compelling positioning strategies. Her expertise spans brand naming, verbal strategy, and UX copywriting for brands like Intel, IIIT, W Health Ventures, Nosh, and Himalaya Wellness, as well as various early-stage startups. She is also the author of Name: A Brand’s First Mnemonic and has created over 10 successful brand names throughout her career.

A language enthusiast fluent in 5 languages, she is passionate about uncovering socio-cultural linguistic patterns to craft resonant and impactful brand communications. As a cinema and language aficionado, she enjoys translating lyrics, proses, and even words, on both personal & commercial scales, exploring the convergence and divergence of vocabularies and the emotions they evoke.