With over 8 years of experience across communication design, branding, and strategic growth, Juhi works at the intersection of business, storytelling, and execution. At Become®, she leads growth and partnership initiatives, crafts strategic proposals, and works closely with leadership teams to shape how the studio positions itself and engages with clients. Alongside growth, she also steps into project leadership roles whenever required, helping bridge internal execution with client expectations and stakeholder alignment.

Coming from a background in communication design, Juhi brings a strong understanding of narrative, systems thinking, and audience perception into business and brand conversations. Her work spans proposal strategy, brand positioning, stakeholder management, and multi-disciplinary project coordination, often operating in high-ambiguity environments that require both structure and sensitivity. Her Master’s in Communication Design from DAIICT has played a key role in shaping how she approaches communication — helping her simplify complexity, build cohesive systems, and translate abstract ideas into clear, actionable direction.