Design Team

Preksha Dugar

Associate Digital Strategist | Data Designer | Food Critic

With over four years of experience and 25+ projects spanning industries like EduTech, Legal Design, and Healthcare, Preksha blends speed, precision, and user-centric creativity to craft meaningful digital experiences. She specializes in creating impactful designs driven by sharp analytics and an intuitive understanding of user behavior. Her ability to deliver high-quality results under tight deadlines is one of her defining traits. Her work has contributed to transformative outcomes for brands like PepsiCo, MentorCloud, Vedanta, and CyberPeace Foundation.

When she’s not designing, Preksha is an avid swimmer, a master at baking eggless cakes, and a passionate explorer of new cafes and cuisines. Known among her colleagues as a “real-life Monica Geller,” she brings her vibrant personality, sharp memory, and relentless drive to both her work and her team.

Expertise
Data Centred User Research
Information Architecture & Interaction Design
Performance-Driven Optimization
Scalable Design Systems
Integrated Marketing & Strategic Innovation
Education

B.Sc Visual Communication

MOP Vaishnav College

Post Graduate in Design & Innovation

ISDI-School of Design & Innovation