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Designing a Smarter Pickup Experience for Guwahati Airport.
We partnered with Uber to reimagine the pickup experience at Guwahati Airport, bringing clarity and ease to every step of the passenger journey. By combining intuitive wayfinding, a cohesive signage system, and visual cues inspired by Guwahati’s local culture, we created an experience that feels distinctly local while staying true to Uber.
- Experience Design
- Environmental Graphics
- Wayfinding System
- Signage & Spatial Branding
- Passenger Flow Planning
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Become helped us transform the pickup experience at Guwahati Airport into something clear, structured, and uniquely reflective of the city.
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Inspired by Guwahati’s cultural identity, the design draws from local architectural forms and visual motifs to create a distinctive airport experience. Every touchpoint brings together Uber’s brand language with a sense of place.
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Airport Pickup Chaos
Passengers struggled to locate the correct pickup area, leading to confusion, delays, and overcrowding. The lack of a clearly defined Uber zone meant heavy reliance on manual guidance and ad-hoc coordination.
Fragmented Passenger Flow
Multiple ride categories, pickup points, and parking levels created navigation challenges. Passengers needed a clear, intuitive system to guide them to the right pickup point based on their ride type.
Lack of Cultural Connection
The airport experience felt generic and disconnected from Ahmedabad’s identity. The project also needed to make Uber’s brand story more accessible and welcoming to a broader audience.
Solutions we delivered
Dedicated Uber Pickup Ecosystem
A connected system of signage, pickup points and product communication designed to simplify the Uber pickup journey.
Cultural Identity as Design Language
Rather than relying solely on Uber’s global design system, we incorporated elements inspired by Guwahati local textiles, craft, architecture and landscape translated into a contemporary Uber visual language.
Intelligent Wayfinding System
Clear, consistent cues across the airport to guide passengers seamlessly from terminal to pickup.
Dedicated Uber Pickup Ecosystem
Hiring progress doesn’t come from force, it comes from well-orchestrated dispersion.
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Intentional Material Design
Guiding passengers from arrivals to pickup with simple, highly visible cues.
A branded welcome installation creates a sense of arrival while bringing Guwahati’s visual character into the Uber experience.
Distinct visual identities make each ride category easy to recognise at a glance.
Differentiated markers help passengers quickly identify the pickup point for their chosen ride type.
Initial Concept Sketch
From low fidelity concept sketches to the final implementation, it was magical to see the signage system go from our computers to real life.
Application
Concept sketch to final Implementation
Final Airport Application
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From airport pickups to picking up a Kyoorius Blue Elephant. What a ride!
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Next Up
Transforming Talent Acquisition with Intelligent Automation
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