Sid loves adventures. Well, why else would he sign up for the role of operations head?! Every design agency is a tower of babble where every stakeholder speaks a different tongue. To make everyone understand one another all the while bridging the creative and the business aspect of the agency is trial by fire daily. But Sid handles it like a cakewalk. Apart from pushing projects to completion within the stipulated time frame and beyond the expected quality, Sid makes FI evolve every day with his relentless process-building and innovation. During the free slots of his painstakingly planned calendar, he can be caught experimenting with cooking for his culinary appetite or cooking up experiments for his own entrepreneurial appetite.