Design Team

Pooja Shah

Lead Brand Strategist | Visual & Experiential Design | Type Psychology Enthusiast

With over 6 years of experience—including 2 years in fast-paced advertising—Pooja has shaped the visual and strategic identity of 30+ brands. She has worked on projects for TTK GoodHome, W Health Ventures, CyberPeace Foundation, Spearhead.ai, and various startups, specialising in rebranding early-stage and established companies.

A Visual Brand Strategist with a background in Visual Communication, Pooja blends aesthetics, storytelling, and human-centered design to craft immersive brand experiences. Rooted in a process-driven approach, she thrives in collaborative environments where curiosity and iteration shape impactful design. She finds fulfillment in tangible designs, where strategy and creativity create real-world impact.

Currently, she is expanding her expertise into D2C and AI Tech sectors, applying her experiential mindset to new, dynamic landscapes. Beyond design, she finds joy in animated films, discovering typography in the streets, and cherishing moments with loved ones—always seeking inspiration in stories that move people.

Expertise
Creative Ideation & Playful Problem-Solving
Brand Identity Strategy & Development
Comprehensive Visual Design Systems
Visual Brand Language Expansion
Infographic & Data Visualization Design
Education

B.Sc in Visual Communication

Major in Graphic Design & Animation

S.S Shasun Jain College, Chennai