The First Principles thought process was ingrained into every team member and it showed in the work. They always came with a clear agenda and delivered on them. Entrepreneurs like us, take super-quick decisions to change things based on feedback from users/clients to beat the competition at early stages, and the sheer flexibility with which the team handled our requirements is what we liked the most.Their feedback loop kept us at ease because we could see the progress and ensure we were getting what we expected through the journey. The consistency in design & unique branding has given us a definite edge over the other early-stage startups.
Co-founder & CEO, WholeMark
An FSDU structure is where different brands interact with each other, hence the branding had to be neutral to accommodate different products without creating conflict.
Addressing and communicating with three different target audience - manufacturers, consumers and retailers was the brand’s biggest challenge. We needed a brand language that could communicate the right message with the right emotion to the these audience.