Some More Foods

A ‘fun’ctional approach to designing a snack package

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As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.

Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.

Deepa Muthukumarasamy

Founder & CEO, Some More Foods

Package Design
F & B
Company Stage
Early, Private
2 months
Project Type
Short term-basis


Some More Foods

SomeMore Foods  is an organic food brand that specialises in making a range of readymade food like baby food, healthy mix, millet noodles, millet sevai, puttu mix, and so on. Started in 2013, SomeMore Foods  products are now available across 15 plus pediatric hospitals and in more than 100 stores in Tamil Nadu. SomeMore Foods uses traditional methods to manufacture their products- they are free from additives and preservatives and explores the usage of micronutrients that meet FSSAI standards. The organization hopes to develop into a go-to brand for organic food for all age groups, from infants to the elderly.

Objective & Challenges


Revamping the existing label design and adapting it to a box through disruptive design. Developing a packaging design that can cater to a wider range of audiences from established buyers, millennials to the elderly while simultaneously conveying the uniqueness of the cookies’ flavours.

Domestic and Global Audience

Packaging that works well for domestic markets need not necessarily work well for a global audience, hence, the packaging design needed to cater to both the demographics/ markets.

Highly Competitive Market

With the emphasis on health and wellness lately, it was a challenge to place Some More Foods Millet Cookies stand out from the plethora of brands that focus on healthy snacking.

Positioning Health in the Fun Segment

Healthy is not always fun, is it? We added a bit of fun to a healthy packaging, transforming the way the snack is perceived- thereby leading to higher conversions.

Intense competitor analysis for both the domestic as well as global markets was one of the primary steps we took up in the design process. Emphasizing the ‘fun’ part of healthy cookies through a radical colour palette, minimal and light approach that accencuates the clean ingredients list,  packaging that is fun for everyone handling the boxes in the supply chain as well as a design that is easy on the eyes, leading to higher conversions were weighty points that we considered.


We believe that packaging design is more than just a graphic that wraps the product. A product’s packaging is an experience in itself. Through this project, we came up with the concept of making the packaging an exciting experience for everyone involved in the process of packaging, displaying to shopping. It can be quite overwhelming for the buyer to choose a product out of the many healthy options now available- SomeMore Foods Millet Cookies packaging simplifies the process and eases decision making by conveying minimal and important information that is succinct and relevant, through an exhilarating design. Developing an unconventional colour palette to suit the unique flavours of the product, puts the product in the forefront to the potential buyer. We also went a step ahead and made the packaging easy to be used across different marketing collaterals, including digital marketing, where visual appeal is a prime objective for increased conversions. ‍


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Project Team

We pride ourself on this in-depth exploration of various elements that formed this book. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.
Sr. Graphic Designer
Harish Venkatesh
Founder & CEO
Vignesh Arullingam
Senior Content Designer

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