As a Founder and Brand owner, it is critical to work with right design partners and for me it’s so relieving to work with Frozen Iris as they take care of market research and we get final design with little or no corrections and it’s always a pleasure to see our new product with amazing package design.
Their designs gives us confidence to get into markets unexplored and we are successful at it. We have on-going projects with the team now and we are excited to increase our market share through new product we are planning to launch with team Frozen Iris.
Founder & CEO, Some More Foods
Packaging that works well for domestic markets need not necessarily work well for a global audience, hence, the packaging design needed to cater to both the demographics/ markets.
With the emphasis on health and wellness lately, it was a challenge to place Some More Foods Millet Cookies stand out from the plethora of brands that focus on healthy snacking.
Healthy is not always fun, is it? We added a bit of fun to a healthy packaging, transforming the way the snack is perceived- thereby leading to higher conversions.