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Become was entrusted with building Protivore’s brand identity, including naming, visual identity, and event experience design. Our sprint-based approach ensured an agile, impactful brand rollout, creating a strong market presence within a short timeframe.
Our goal was to craft a compelling brand identity that:
Protivore needed to appeal to health-conscious consumers while maintaining an inviting and enjoyable brand personality. The challenge was to merge an organic, handcrafted feel with a bold and contemporary aesthetic.
Most plant-based brands rely on stereotypical green and natural tones. We wanted Protivore to break the mold by embracing a playful, vibrant palette while retaining a sense of nourishment and conscious consumption.
With StartupTN approaching fast, we had to design an engaging exhibition space, from standees to brochures, ensuring that the brand stood out in a crowded startup showcase.
Our structured approach—research, word mapping, ideation, and validation—led to the name Protivore, derived from "protein" and "vore" (as in carnivore/herbivore). By omitting the “e” in “protein,” we crafted a name that signifies inclusivity for all protein consumers, regardless of dietary preference.
Beyond its linguistic clarity, "vore" implies voraciousness—a reflection of indulgence without guilt. The name resonated well with the audience, emphasizing nutrition and taste over restrictive diet ideologies. Additionally, its uniqueness ensured seamless domain and trademark availability, making it a future-ready brand name.
Protivore’s logo embodies choice and mindful consumption through the clever emphasis on "OR" within the wordmark. The word “or” represents the decision-making process, nudging consumers toward healthier, more sustainable options.
The typography balances playfulness with density, creating a sense of abundance and richness—aligning perfectly with Protivore’s brand promise. Through dynamic yet simple design elements, the logo reflects the brand’s commitment to nourishing, mindful, and delightful eating experiences.
Moving away from traditional green palettes, we crafted a vibrant and engaging visual identity with earthy orange and brown tones complemented by energetic pops of aqua, pink, and yellow.
Typography played a crucial role—pairing a hand-drawn font with playful irregularities for character, alongside a geometric sans-serif for readability. This blend ensured a visual identity that was both expressive and functional. The result was a brand that exuded warmth, joy, and approachability while staying rooted in authenticity.
At StartupTN, a major startup showcase in Tamil Nadu, Protivore needed a booth that commanded attention. Despite time constraints, our sprint-based approach enabled the execution of a compelling stall design that effectively conveyed Protivore’s uniqueness.
We designed:
The stall became a crowd-puller, leaving a lasting impact on potential customers, entrepreneurs, and investors alike.
To reinforce brand consistency, we extended Protivore’s visual identity across brochures and corporate stationery. The collaterals featured bold typography, vibrant accents, and concise storytelling, ensuring an engaging yet informative brand experience for potential stakeholders.
Protivore’s strong brand identity played a pivotal role in securing funding and accelerating its growth trajectory. Key outcomes include:
With an expanding team and growing investor interest, Protivore is set to redefine the plant-based snacking industry, offering nutritious, delicious, and inclusive protein alternatives for all.
