This has to be the most elegant, minimal and beautiful ambulance in the city. And the idea of having a graphic at the top of ambulance is literally the cherry at the top of the cake. Extremely happy about the various considerations and thoughts that went on this
Dr. Paul Henry
Executive Director, Naruvi Hospitals
This project presented us with a sensitive case of vehicle branding. For one, unlike other vehicles, ambulances cannot ever be slow and they are primarily the face of emergency care more than the hospital brand. And the distressful siren prevents one from even looking at it. We worked on transforming Ambulance from merely an alarm-raising vehicle to being a medium for Sensitising, Informing, and Marketing through our design strategy.
The state of ambulance in India faces a lot of critique in terms of their standards and conditions of their services, but an even greater conern in here is the time .The response time and the transit duration are of the utmost essence when it comes to emergency care. While the intended target audience are the patients requiring immediate assistance, it is infact the commuters and family of the patients who form the key agents influencing its function with their dissimilar sense of urgency and negligence.
There are in total five facets to an ambulance. Each side faces a different audience and is thus capable of conveying unique narratives through the right mixture of information. We codified a minimal graphic system from the brand language to visualize information that can be consumed in the shortest time one gets to see the Ambulance. Through a collaborative and iterative approach, we rendered designs that can enhance brand recall and at the same time informs about emergency care in a way that nudges the commuters to make way for the ambulance.
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