A website revamp to facilitate unlearning the invisible

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Working with Frozen Iris has been a great experience so far. They really got into the design process, with their thorough understanding of design, research on market, competition, user empathy, behaviour, choice of colours and style etc., they did excellent mind mapping of the design from all the stake holders of Ambee, choose the right framework, and hence by virtue of it we stand out as not only as a website but also have 5x our traffic from 5,000/day to 25,000/day and have grown our search metrics to SEO metrics like session time, improved bounce rate and conversion

Even after a few months of deploying, Harish and team continue to help us, review us and continue to contribute to the growth of our website. I would recommend Frozen Iris and its team of excellent thinkers, designers to any growing startup, SME or MSME.

Madhusudan Anand
Co-Founder & CTO, Ambee

Design Strategy
Content strategy
UI/UX Design
Web Design
Web Development
Content Management System
3D & Motion Media
UX Writing
Company Stage
Early, Private
3 Months
Project Type



Having the largest and most accurate air quality data in Asia,  Ambee, an environmental intelligence initiative aims to make hyperlocal air quality data accessible to developers, consumers, health researchers and media companies. Ambee looks to be able to create a more environmentally informed society by providing access to data, and tools that enable a better living experience to individuals using the best of what science, humility and technology can offer. Through a strong web presence, we aim to weave and narrate the forward moving story of Ambee and establish the clear offerings of Ambee with the target segment and become a benchmark for others to follow.

Objective & Challenges


More than instituting a technology-driven approach to ecological redemption, Ambee focuses on the behavioral drivers aimed to inspire change in the way we understand the atmosphere we live in and our primary aim was to capture this visceral vision of theirs in digital pages.

Structural Organization

To revamp the entire site architecture, content and navigation experience to streamline the product/service diversification.

Establishing Coherency

To create a visual product story & expand the brand defintion through UI/UX.

Performance Optimization

To improve SEO performance & conversion optimisation
by deriving a content strategy.

The range of Ambee’s offering is broad and its early to predict all the possible use cases that can arise as the concern regarding air quality is critical and in everyone’s conscience. We devised a path based content strateg to accomodate the three possible user journeys from homepage - Individuals, Organisations & Sectors.

We used the visual narrative in accordance to the narrative flow thereby portraying the core challenge as the base in every single page and through the interactions, we drew and showcased the possibility of the solutions.


Emphasizing more on the emotive by distilling the enumerative in a visually impactful and informative manner thus formed our fundamental base our design language for Ambee. We helped in giving a colorful story to their data, that enhances user experience across various touchpoints to create the necessary awareness on environment , a healthy impact for the users and honest success for Ambee.


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Project Team

We pride ourself on this in-depth exploration of various elements that formed this book. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.
Indhu Kanth
Director, Design & Research
Harish Venkatesh
Founder & CEO
Aninya Gangal
Lead Brand Strategist

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