"The level of research and involvement Frozen Iris is ready to invest in your brand, is how they do justice to what it really stands for. They gave Aspire the real humanistic touch and the response to our feedbacks came back with 2x better results. The empathy and communication they have with the clients is really appreciable.
For each client they want to do something new, unique and special that would add so much value to the business and especially the brand — and that is exactly why we won't think twice before recommending Frozen Iris."
KRISHNA PRASAD, ASPIRE
Innovations for Defence Excellence is a Ministry of Defence initiative that aims to create an ecosystem where individual innovators, MSMEs, startups, R&D institutes and academia, can engage and work towards innovation and development in the defence and aerospace sectors. They envision a self-reliant India - one that discovers and nurtures the innate potential of its people.
To go full throttle, iDex needed visual identity - logo, branding and the website.
This project inspired us to take a deep dive and explore the unexplored. We went through myriad imagery trying to bring the best of all three defence forces into the logo and the website.
Of ancient India’s many defences, the one that stood out for us were arrows. Arrows depict the ability to pierce and destruct, which is primarily a stance of attack. But when three arrows come together, they become a shield, invariably depicting defence and protection. It can also be visualised as the union of the three forces, to defend better.
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