WHOLEMARK

A technology brand that connects retailers to MSMEs and helps them grow

2 Syllables

Easy Recall

Brandable

TM-Friendly

The Ask & Challenges

To create a compelling and unifying brand, to establish a stronger positioning in the market.

Accomodate distinctiveness of products at an FSDU structure is where different brands interact with each other.

Addressing and communicating with three different target audience - manufacturers, consumers and retailers was the brand’s biggest challenge.

Breaking down the name - meaning & Significance

The term WholeMark is a combination name meaning a mark of wholeness, a stamp of goodness and quality.

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Ideas it conveys:

Wholeness

Goodness

Trust

A mark of quality

Easy to pronounce

Suggestive of high Quality

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What’s unique about it?

Works for all TGs. The term similar to ‘hallmark’, indicates that association with WholeMark is like a validated, hallmark of quality association for MSMEs and a mark of trust for the retail buyers.

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Project Team

We pride ourself on this in-depth exploration of various elements that formed this book. Our projects are created with precision and subtlety, and every design decision is made with an intent that generates value in its usage.

Vignesh Arullingam

Senior Content Designer

Renukha Padmanabhan

Jr. Graphic Designer

Shubham Das

Intern, Graphic Designer

Samshritha

Lead Content Designer

Shiva Siddarth

Co-founder & CEO, Frontrunner

Harish Venkatesh

Founder & CEO