Intel’s new smart fleet services were going to be used by CEOs, owners. The name should have that kind of standard, that seriousness that such a TG appreciates or associates with.
Name conveys safety and companionship.
Should match the Intel Portfolio.
A term ‘onboard’ is used extensively to indicate presence or availability, endemic to the transportation industry. We onboard what we trust.
Companion
Transportation
Reliable
Present
Global Recall
The idea behind Intel Onboard is to carry forward the baton of legacy created by Intel Inside—which was a remarkable symbol or a singular stamp of quality and credibility—not only of Intel’s products but endowing it to whoever uses it. Like laptops and computers made by other companies used Intel Inside as a stamp of quality.
