What You’ll Do

1. Strategy & Planning

• Build 3–6 month social media strategies for multiple brands across industries.
• Define content pillars, campaign themes, and publishing calendars.
• Set measurable KPIs (reach, saves, share rates, CTR, conversions).
• Adapt strategies to each platform (Instagram, LinkedIn, YouTube, TikTok, X, Facebook).

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2. Content & Campaigns

• Work with design and content teams to plan and brief campaigns.
• Ensure every post ties back to brand positioning and goals.
• Lead experimentation with new formats, reels, carousels, threads, shorts.
• Repurpose content for cross-platform impact.

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3. Insights & Reporting

• Own weekly and monthly reporting — create dashboards that track growth, engagement, and conversion.
• Pull insights from analytics tools (native dashboards + third-party).
• Share 3–5 recommendations per cycle to improve performance.
• Spot opportunities for trends, collaborations, and quick wins.

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4. Community & Campaign Ops

• Oversee day-to-day posting and scheduling.
• Manage platform hygiene (bios, highlights, pinned posts, cover images).
• Ensure responses and engagement loops are maintained.
• Partner with client teams to align approvals, campaigns, and promotions.

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5. Leadership & Collaboration

• Coordinate across design, content, and account management teams.
• Mentor junior social media associates or interns when required.
• Bring automation ideas (AI tools, scheduling platforms, reporting frameworks).
• Stay updated on platform updates, algorithm shifts, and cultural trends.

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What You’ll Bring

• 3–5 years of hands-on social media management (agency or in-house).
• Proven ability to plan, ship, and report for brands across multiple sectors.
• Expertise across Instagram, LinkedIn, YouTube, TikTok, X, and Facebook.
• Strong grasp of analytics, insights, and reporting tools (Meta Business Suite, Sprout, Hootsuite, GA4, Looker Studio).
• Excellent communication and presentation skills.
• Ability to handle multi-brand portfolios with different tones and goals.

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Nice to Have

• Experience in D2C, education, or B2C consumer brands.
• Knowledge of performance marketing metrics (CPM, CTR, CAC) to bridge organic and paid.
• Familiarity with AI-assisted social workflows (caption tools, image/video generation, scheduling).
• Comfort with basic creative briefing and copywriting.

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Who You Are

• You thrive on balancing strategy and execution.
• You love diving into dashboards and telling stories with data.
• You know how to adapt from formal university comms to playful D2C tone.
• You’re proactive, detail-oriented, and can juggle multiple accounts with ease.
• You bring curiosity — always experimenting with new formats and cultural hooks.

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Who This Role Is Not For

❌ You see social as just “posting content.”

❌ You prefer working on one brand at a time.

❌ You’re not comfortable analyzing metrics and presenting insights.

❌ You wait for instructions instead of building proactive plans.

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What We Offer

• The chance to own social media strategy for multiple exciting brands at once.
• Mentorship and growth pathways into brand strategy and leadership roles.
• Exposure to diverse sectors — education, D2C, B2C, consulting.
• A culture that values experimentation, creativity, and ownership.

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