In the sales world, having a talented team alone is not enough. You also need the right tools to help them succeed. From managing content and automating outreach to onboarding new reps, sales enablement tools do a lot of work. If you work in sales or support a sales team, you have probably felt the pressure to stay organized, act faster, and close deals more effectively. That is where sales enablement tools come in. But with so many options out there, how do you know which tools are actually worth your time and investment? In this blog, I have broken down some of the best sales enablement tools. Whether you are building a new sales tech stack or want to improve the tools you already use, this guide will help you make a more informed choice.

All-in-One Sales Enablement Platforms

These tools act as a central hub for everything your sales team needs, from content and coaching to analytics and CRM integration.

Highspot

Highspot is a well-known sales enablement platform that helps sales teams be more effective by organizing content, supporting training, and providing detailed insights through analytics. It is used by sales and marketing teams to enhance the way they deliver information to buyers and manage internal processes. Highspot makes it easy for sales reps to access the right content at the right time. Instead of searching through folders or asking teammates for files, everything is organized and searchable. The platform also recommends content automatically. This helps teams stay on message and use what’s working best.

It is also an excellent tool for sales training and onboarding. New sales reps can go through structured lessons, learn the company’s approach, and get up to speed faster. One of the biggest benefits of Highspot is its ability to measure what content is helping move deals forward. You can track how often materials are being used, which ones lead to engagement, and what’s having the most impact on closing sales. And since Highspot integrates directly with CRMs like Salesforce, your team can keep everything in one place and work efficiently.

Key Features of Highspot

• Organize, search, and recommend content based on the buyer's journey or deal stage.
  
  
• Give reps clear guidance on what to do and say during different sales situations.
  
  
• Offer in-platform lessons, practice tools, and feedback for new and existing team members.
  
  
• Track content usage, buyer engagement, and performance to improve sales strategy.
  
  
• Works seamlessly with Salesforce and other tools, so reps can access everything in their workflow.

If you want a tool that improves how your team finds, shares, and learns from sales content, Highspot is one of the best choices available today.

Showpad 

It is a sales enablement platform that focuses on delivering the right content to sales teams while also supporting onboarding and training. It is helpful for companies that want to keep both marketing and sales teams aligned. With Showpad, your reps always have access to the latest content, and your marketing team can track how it is being used. Custom sales hubs are one of Showpad’s advantages. These are the personalized areas in which salespeople find all the tools, content, and coaching they require. This provides message consistency and rep and manager time-savings.

Showpad also offers embedded training and coaching capabilities. Sales managers can assign lessons, track reps’ progress, and provide feedback. This makes onboarding new reps easier and assists existing team members in improving their skills over time. The platform also provides sophisticated analytics to tell how content is used and what the effect on sales performance is. It enables marketing teams to learn which content is fueling the output and for sales managers to tweak the strategy. Showpad also connects to widely used CRMs, such as Salesforce, and with applications, such as Microsoft 365, etc. 

Key Features of Showpad

• Provide sales teams with centralized access to content, tools, and best practices.
  
  
• Deliver onboarding programs, interactive lessons, and feedback at scale.
  
  
• Understand how sales materials are used and how they influence deals.
  
  
• Ensure content created by marketing is easy to access and use by the sales team.
  
  
• Works with Salesforce, Microsoft Teams, Outlook, and other tools.
  

If your business values strong marketing-sales collaboration and simplified training, Showpad is an innovative and user-friendly platform worth considering.

Seismic

It is a leading sales enablement platform designed for large enterprise teams that need powerful tools for content delivery, training, compliance, and analytics. Seismic offers a huge range of features that help complex sales organizations stay consistent, efficient, and data-driven. One of the most valuable aspects of Seismic is its ability to automatically personalize content based on the client, deal stage, or industry. This means reps spend less time customizing materials and more time selling, while still delivering a tailored experience to the buyer.

Seismic also offers dynamic sales playbooks, which provide reps with real-time guidance on the content to use, the messaging to follow, and how to handle each stage of the sales process. This keeps the team aligned and supports a structured, repeatable sales strategy. The platform’s analytics and reporting tools are extremely detailed. These insights are useful for enterprise-level decisions and long-term strategy planning. Seismic is also built with compliance in mind. It makes sure that content is always up-to-date, approved, and aligned with industry standards.

Key Features of Seismic

• Automatically customize content for each client and sales scenario.
  
  
• Provide step-by-step instructions and recommended materials throughout the sales process.
  
  
• Gain deep visibility into content effectiveness, user activity, and deal outcomes.
  
  
• Make sure that all content meets industry standards and regulations.
  
  
• Connect with Salesforce, Microsoft Dynamics, and other enterprise platforms.

If your organization has a large sales force and needs a powerful, secure, and scalable sales enablement solution, Seismic is one of the best platforms available today.

Sales Training & Coaching Tools

Training reps, especially remote ones, can be a challenge. These tools make onboarding and coaching smoother and more effective.

Lessonly by Seismic

Lessonly, now part of Seismic, is a dedicated sales training and coaching platform designed to help teams learn faster and sell smarter. It is useful for companies onboarding new sales reps or continuously training remote and hybrid teams. What makes Lessonly stand out is its simplicity and structure. Sales managers can easily build and assign bite-sized lessons that cover everything from product knowledge to objection handling. These lessons can include videos, quizzes, exercises, and role-playing activities that allow reps to practice and receive feedback in a safe environment.

The platform also supports coaching at scale. Managers can review submissions from team members, such as recorded pitches or responses, and leave time-stamped comments to help representatives improve. This creates a feedback loop that strengthens skills over time and helps maintain quality across the team. Lessonly also tracks performance at the individual and team levels. It allows managers to determine who has completed training, who needs assistance, and where knowledge gaps are. This type of visibility will also allow you to better support reps who are underperforming and identify those who are excelling. For businesses already using Seismic for content delivery, Lessonly fits in seamlessly. This ensures the training is aligned with the current tools and content being used out in the field. This creates a consistent experience across all sales touchpoints.

Key Features of Lessonly

• Build custom training modules with text, video, quizzes, and more.
  
  
• Let reps record responses, practice objection handling, and improve delivery.
  
  
• Provide direct feedback on submissions with time-stamped notes.
  
  
• See which reps are engaging with training and how they’re progressing.
  
  
• Works well with Seismic’s content platform for unified sales enablement.
  
  

If you are looking for a practical and scalable way to train your sales team, especially in a remote environment, Lessonly is a reliable choice.

Brainshark

Brainshark is a comprehensive sales readiness platform designed to make sure your team is not just trained, but fully prepared to sell. It combines training, coaching, and content delivery in a single tool, with a strong focus on ongoing performance improvement. One of Brainshark’s most useful features is its video coaching capability. Sales reps can record their pitches, presentations, or responses to common objections, and managers can review them to provide feedback. This helps build real-world skills and boosts confidence before reps even speak to a customer.

The platform also offers scorecards and learning paths that help both new and experienced reps stay on track. Managers can assign specific training programs, monitor completion, and ensure everyone is following a clear development plan. This is especially useful for tracking readiness during product launches, messaging changes, or onboarding periods. With analytics and reporting, you can measure the effectiveness of your training programs. You will know which reps are ready to engage with customers and which ones need extra support. This data-driven approach makes it easier to coach individuals. Brainshark is also built to integrate with major CRMs and other business tools, making it easier to fit into your existing sales tech stack.

Key Features of Brainshark

• Reps can submit practice recordings for manager review and feedback.
  
  
• Track individual and team readiness with clear performance metrics.
  
  
• Assign and monitor training plans across roles and teams.
  
  
• Reinforce learning and identify knowledge gaps early.
  
  
• Use analytics to improve training effectiveness and rep performance.
  
  

If sales readiness is a priority for your business, Brainshark provides the tools you need to build a confident, well-prepared team that’s ready to perform from day one.

Sales Intelligence & Engagement

These tools are all about helping your team engage smarter, whether it is automating follow-ups or analyzing calls.

Outreach

Outreach is a leading sales engagement tool that helps sales teams improve communication, stay consistent in follow-ups, and close more deals through smart automation. It is designed to streamline outreach efforts without losing the human touch. One of Outreach’s strongest features is its sales sequencing. You can create multi-step workflows that will automatically send off emails, schedule calls, and follow up with leads, according to time or triggers. This also allows reps to keep a handle on their pipeline without opportunities falling through the cracks.

Even with its automation features, Outreach makes sure that messages retain a human touch and are timely. You can personalize every message and add dynamic fields that change according to the information of the lead. Outreach’s AI-powered recommendations and performance insights are what make the platform special. The platform offers advice on when to contact, what messaging most resonates, and which deals are in jeopardy. These learnings help reps cater their strategy and get better each time. Outreach also integrates smoothly with CRMs like Salesforce and HubSpot, along with tools like Gmail, Outlook, and LinkedIn Sales Navigator. This allows your team to work directly within the platforms they already use.

Key Features of Outreach

• Set up emails, calls, and tasks in a workflow that runs automatically.
  
  
• Customize outreach with dynamic templates and lead data.
  
  
• Get real-time suggestions on messaging, timing, and next steps.
  
  
• Monitor email opens, link clicks, and call activity.
  
  
• Syncs with Salesforce, HubSpot, and other key platforms.
  
  

If you are looking to increase productivity and keep every lead warm, Outreach is a smart tool that brings structure, automation, and insight into your sales engagement process.

Gong 

Gong is a powerful conversation intelligence platform that helps sales teams analyze their calls and uncover insights that lead to better performance. It records and analyzes sales conversations, using AI to highlight what’s working and what’s not. So teams can continuously improve. At the heart of Gong is its ability to record calls and meetings across phone, video, and messaging platforms. After each call, Gong breaks it down and provides detailed insights into what was said, who spoke the most, what questions were asked, and which keywords were used. The real magic lies in Gong’s AI-powered analysis. It identifies patterns across high-performing reps and flags risky behavior or deal-blocking moments. For example, if a rep talks too much or fails to mention pricing early, Gong can alert managers in real time.

Gong also offers a dashboard for deal tracking, where sales leaders can see how each deal is progressing, what conversations have occurred, and whether the right decision-makers have been engaged. This helps in forecasting more accurately and avoiding last-minute surprises. Beyond individual coaching, Gong is a strategic tool for scaling best practices. You can capture winning talk tracks, share them with the team, and ensure everyone is aligned on messaging and objection handling.

Key Features of Gong

• Capture conversations across Zoom, phone, email, and chat.
  
  
• Get insights into talk time, questions, objections, and follow-up actions.
  
  
• Monitor deal health, engagement levels, and pipeline risks.
  
  
• Use real calls to coach reps and improve techniques.
  
  
• Align conversations with pipeline data to improve forecast accuracy.
  
  

For sales teams that want to make data-backed improvements in communication and deal strategy, Gong offers unmatched visibility and coaching opportunities.

Clari

It is a revenue operations platform built to give sales leaders and teams a crystal-clear view of their pipeline, forecasts, and deal health. It uses artificial intelligence to bring structure and predictability to your sales process. Clari connects directly with your CRM, email, calendar, and other sales tools to gather real-time data across your organization. It then uses AI to analyze this data and provide forecasts that are more accurate than old methods. Sales leaders can see which deals are on track, which are at risk, and where reps need to focus their attention.

What makes Clari valuable is its pipeline visibility. Managers and reps can drill down into each deal, understand recent activity, and spot gaps in engagement. This allows teams to act early and avoid end-of-quarter scrambles. Clari also supports collaboration between departments, from sales and marketing to finance and operations. Everyone can work from the same set of real-time insights, which improves alignment and decision-making. For large organizations, Clari is a game-changer when it comes to predictable revenue growth. It helps teams stay focused, reduce manual work, and make strategic decisions based on correct data, not guesswork.

Key Features of Clari

• Predict revenue more accurately with data from across your sales stack.
  
  
• Identify deal risks, stalled opportunities, and engagement gaps.
  
  
• Automatically captures updates from Salesforce, email, and calendars.
  
  
• Align teams across sales, marketing, and finance with shared insights.
  
  
• View data your way with customizable reporting options.
  
  

If you are managing a growing pipeline and want deeper control over forecasting and team performance, Clari is a reliable platform that helps you plan with confidence.

Content Management & Sharing

Organizing, sharing, and tracking content is key to closing deals, and these tools make that work easier.

DocSend

DocSend is a secure document-sharing and tracking tool designed for sales and business teams. It helps you send proposals, pitch decks, and marketing materials with complete control, and gives you deep insights into how your prospects interact with them. Traditional email attachments give you no visibility once the file is sent. DocSend changes that by letting you track when a document is opened. This level of detail is extremely valuable for sales follow-ups because it reveals exactly who is interested and where their attention is focused.

DocSend also allows you to control access to your documents. You can set expiration dates, require email verification, disable downloads, or update the document even after it has been sent. Another strength of DocSend is how easy it is to use. As it integrates with tools like Gmail, Outlook, Salesforce, and LinkedIn, DocSend fits easily into most sales workflows.

Key Features of DocSend

• See who opened your file, when, and for how long.
  
  
• Add passcodes, set expiration dates, or restrict downloads for shared documents.
  
  
• Replace old files with new versions—without needing to resend the link.
  
  
• Works with Salesforce, Gmail, Outlook, and other major platforms.
  
  
• Share documents with your logo and company style for a more professional look.
  
  

If your sales process involves sending important documents and you want more visibility and control, DocSend is a simple yet powerful solution that improves how you share and follow up.

Paperflite

It is a content management and distribution tool built to help sales and marketing teams stay aligned. It makes it easy to organize, discover, and share marketing content while tracking how your prospects engage with it. At its core, Paperflite enables you to create custom content hubs for your sales representatives and prospects. These hubs can be tailored to individual buyers or segments, making the sales experience more personal. Sales reps have access to the new marketing materials, and they can quickly find what they need, whether it’s a product brochure, case study, or presentation.

One of Paperflite’s most useful features is its engagement analytics. You can track which content is being opened, how long they are viewed, and what is being shared internally by prospects. This helps your team prioritize leads and follow up with a message that is tailored to the buyer’s actual interests. Paperflite also supports team collaboration. Marketing can upload and tag content, while sales can filter and search using keywords or categories. This improves productivity and ensures everyone is always working with up-to-date and approved materials. It also integrates with popular CRMs and tools like HubSpot, Salesforce, Outlook, and Gmail.

Key Features of Paperflite

• Deliver content collections tailored to individual buyers or use cases.
  
  
• Get detailed insights into what content your leads are interacting with.
  
  
• Organize sales and marketing content in one searchable place.
  
  
• Allows marketing & sales teams to work together and stay aligned.

• Compatible with tools like Salesforce, HubSpot, Outlook, and Gmail.
  

If your sales and marketing teams need a better way to manage and share content while tracking engagement, Paperflite is a user-friendly and highly effective platform to consider.

Empower Your Team with the Right Tools

Choosing the right sales enablement tools is not about adding new software to your stack. It is about empowering your sales team to work smarter, move faster, and close more deals with confidence. Whether you need an all-in-one platform like Highspot or Seismic, a coaching tool like Lessonly, or powerful engagement solutions like Outreach and Gong, each of these tools brings something unique to the table. The key is to find the ones that match your team’s size, workflow, and goals.

Remember, great tools don’t replace great salespeople. They enhance their performance and free them up to do what they do best, build relationships and drive revenue. So take your time, evaluate what your team really needs, and start with one or two tools that can create an immediate impact.