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Brand Resources
Welcome to the hub of The Happy Company's Brand Resources
— Your one-stop-shop for all-things brand.
Need anything that's not here?
Write to hello@become.team
Brand
The Emerging Technologies Centre is a jointly created centre between Intel, The Indian School of Business (ISB) and the Lal Bahadur Shastri National Academy of Administration (LBSNAA). The main aim of the centre is to promote and support the adoption of emerging technologies, like AI, IoT, etc., in Government processes and systems.
Brand Imagery
It is important to maintain the brand language across all images that we use for SHIFT. The subjects shall not look into the camera, or appear ‘posed’. The Subjects should appear engaged, in discussion withothers in natural settings where the course can have an impact on their lives. We will show our devotion to our clients’ success and how the course enables them and their well-being, which in turn impacts the better thinking of others around our clients.
Imagery to avoid
Avoid images showing people in frustration.
Avoid images featuring a person/ model in the center and posed.
Avoid images showing parts of the model or devices.
Avoid images with graphic overlaid on them.
Social Media Guidelines
- All the brand elements, when placed in the graphic must be inclined towards the top right.
- The gradients, if any, should move from darker to lighter in the same inclination- towards the top right.
- The CTA must always be placed in bottom right, as shown in the templates.
- The SHIFT identity or a monogram must be placed on the top right, as shown in the template and shall not be moved anywhere else.
- All graphics must adhere to the brand palette and brand imagery guidelines.