Discovering Infinite AHA moments
Sahanas is not just about mastering music in a traditional sense, but more about discovering it in a way that resonates with each individual. It is about the joy in finding those AHA moments while creating and celebrating art.
The logo centers around a stylized and luxurious way of featuring the letter 'S'+ ‘&’. It represents the smallest unit of joy in music, a unit that is infinite and ever-growing. The "&" and "S" seamlessly intertwine, suggesting both the connection and continuity in the musical experience.
The design encapsulates the essence of Sahanas by portraying music as an infinite journey, represented by the flowing curves and loops within the logo identity.
Brand Resources
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Downloads
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fonts, and more.
Brand Concept Note:
Logos
Primary Logotype
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Tamil Logo
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Fonts
Let developers and designers download source files in no time.
Jost
Google FontsPetrona
Google FontsSofia Pro
ZIPAnek Tamil
Google FontsTiro Tamil
Google FontsKohinoor Tamil
ZIPGuidelines
Typography
Our design system helps us work together to build a great experience for all of your communication touchpoints. Setting a global typography for the brand helps in scalability and consistency.
Brand Fonts
1. Jost
Jost is geometric sans serif font that is versatile and functional in digital and print space. It looks modern, clean and relevant. It is a reader friendly font that can does not look overwhelming visually.
2. Petrona
Petrona is a serif typeface that gives the brand a playful yet persinal look, without losing the essence of a design intended for legibility in digital and print media, from headlines to body text.
3. Sofia Pro
Sofia Pro is a geometric sans serif font. A clean and reader friendly font that can be paired perfectly with the primary typeface. It has very rounded curves with very open terminals that makes this font family elegant, friendly and contemporary. It will be ideal for use in small sizes such as body copy in website design, editorial designs and other marketing materials
Size Guideline
Become provides a constrained set of typographic styles. These styles map as much as possible to functional roles so you know when each can be used. Don’t use units for line-heights. Keep it unitless
Title Heading Styles
H1 / 64PX / 1.3 EM
H2 / 48PX / 1.3 EM
H3 / 38PX / 1.3 EM
H4 / 30PX / 1.3 EM
Paragraph Text Styles
P1/ 26PX / 1.8 EM
P2/ 22PX / 1.8 EM
P3/ 18PX / 1.8 EM
P4/ 16PX / 1.8 EM
Application
Colors
There's nothing better than using a global color scheme across the brand. The color scheme leverage brand recognition and marks our vibrant presence.
Primary Colors
Our primary color palette consists of two hues and one tone. Terracotta and Butter ball, are two of the brand’s iconic primary colors factoring 50% in terms of application. Usage the tone should be done sparingly as and when required to stand out in comparison to the parent colors.
Terracotta
HEX: #F17A61
RGB: 241, 122, 97
Pantone : 7416 C
HEX: #F17A61
RGB: 241, 122, 97
Pantone : 7416 C
HEX: #F3A476 | RGB: 243, 164, 118
Butter Ball
HEX: #FFF5C3
RGB: 255, 145, 115
Pantone : 7499 C
HEX: #FFF5C3
RGB: 255, 145, 115
Pantone : 7499 C
Secondary Colors
The secondary palette consists of three foundational colors representing dark and light that accommodates and goes along with the primary colors
Azuki Red
HEX: #68281B
RGB: 104, 40, 27
Pantone: 483 C
HEX: #68281B
RGB: 104, 40, 27
Pantone: 483 C
Black Olive
HEX: #3A3A3A
RGB: 58, 58, 58
Pantone : 447 C
HEX: #3A3A3A
RGB: 58, 58, 58
Pantone : 447 C
White Smoke
HEX: #F2F2F2
RGB: 242, 242, 242
Pantone : 663 C
HEX: #F2F2F2
RGB: 242, 242, 242
Pantone : 663 C
Accent Colors
Our accent color palette contains a variety of colors to keep things fresh and interesting. We lean on these colors more frequently when brand awareness is high, or in own properties where we control the surrounding environment.
Wild Blue Yonder
HEX: #A9B5D9
RGB: 169, 181, 217
HEX: #A9B5D9
RGB: 169, 181, 217
HEX: #7A8AB9 | RGB: 122, 138, 185
HEX: #D4DBEF | RGB: 212, 219, 239
Morning Green
HEX: #86B9AE
RGB: 134, 185, 174
HEX: #86B9AE
RGB: 134, 185, 174
HEX: #619C8F | RGB: 97, 156, 143
HEX: #C4DDD7 | RGB: 196, 221, 215
Columbia Blue
HEX: #C3DFEB
RGB: 195, 223, 235
HEX: #C3DFEB
RGB: 195, 223, 235
HEX: #97C1D3 | RGB: 151, 193, 211
HEX: #E7F5FC | RGB: 231, 245, 252
Preferred Colour schemes and proportions
Logo Usage
There's nothing better than using a global color scheme across the brand. The color scheme leverage brand recognition and marks our vibrant presence.
Exclusion Zone
When placing the formal logo, be sure that other text and graphic elements do not encroach on it. When visual elements are placed too close to the logo, it can lead to a congested unpleasant appeal and also might create confusion.In order to let the logo breathe, it should be surrounded with clear space to ensure its visibility and impact.
Half the height of the ‘AHA’ in Sahanas should be respected as the minimum distance from all sides of the logo to any other objects or margins in the composition.
Half the height of the ‘AHA’ in Sahanas should be respected as the minimum distance from all sides of the logo to any other objects or margins in the composition.
Proper Application of Logo: DOs
Always use the Sahanas light logo on dark Imagery/ darker parts of the Imagery to maintain thecontrast level
Always use the Sahanas Dark logo on light imagery/ lighter parts of the Imagery to maintain the contrast level
Always use the correct logo+background pairing to maintain the contrast level.
Always maintain a minimum area of the exclusion zone around the logo to maintain design hygiene and legibility.
Logo Misuse: DON’Ts
Some of the examples of most likely misuses of identity are shown below. It’s imperative that the brand identity is consistent across all touchpoints at all times. To avoid these, always use the provided identity from here without any modification.
Do not keep a low contrast between the image and thecolor of the logo.
Do not stretch, squeeze, rotate or distort any part of the logo. Always scale uniformly.
Do not change the typeface within the wordmark.
Do not change the colors of the logo randomly
Do not add any effects to the logo.
Text Usage: DOs
Always follow the right pairing of fonts and sizes, to be mindful of legibility
Use only light coloured backgrounds for applications that are text heavy
Text Usage: Dont’s
Do not overlap text with the exclusion zone of logo. Do not use darker backgrounds with text heavy applications.
Prioritize colour contrast of the text based on the importance it has on the application. Do not use too many text colours on the same application.