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Brand Concept Note:
The focal point on the word "OR" creates an exciting opportunity, emphasizing the idea of making better choices and switching to a more fulfilling option.
The word "or" is a powerful linguistic tool that serves as a crucial pause in our decision-making process. In Protivore, it pertains to giving us a brief moment to reflect on the expanding possibilities that can help us make mindful and responsible food choices. Instead of succumbing to impulse or habit, "or" encourages us to explore various options, which can lead to more diverse and balanced diets.
Supporting Graphic Elements
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1. The Pointing Hand - “The Guide”Meaning: Our pointing hand is like a friendly guide, here to help you make smart choices in the world of plant-based protein snacks. It’s all about showing you the way to healthier snacking options.
2. The Holding Hand - “The Harvester”Meaning: Our picking/holding hand embodies the essence of careful selection and harvesting. It represents how Protivore goes the extra mile to pick and source the finest plant-based ingredients for our snacks.
3. The Reaching Hand - “The Ambition”Meaning: The reaching hand signifies ambition and aspiration. It’s a symbol of how Protivore is constantly striving for new heights in crafting innovative, delectable, and nutritious plant-based protein snacks.Together, these three hands make up the lively and dynamic identity of Protivore. They embody our mission to guide you toward healthier snack choices, our meticulous ingredient selection, and our continuous drive to redefine the world of plant-based protein snacks. With every snack, you’re not just nourishing your body; you’re embarking on a journey guided by “The Guide,” harvested by “The Harvester,” and fueled by “The Ambition” to support your active and healthy lifestyle.
Pointing Hand (Yellow-Outline)
SVGPNGHolding Hand (Yellow-Outline)
SVGPNGPointing Arm (Yellow-Outline)
SVGPNGPointing Hand (White-Outline)
SVGPNGHolding Hand (White-Outline)
SVGPNGPointing Arm (White-Outline)
SVGPNGPointing Hand (Yellow and Orange-Filled)
SVGJPGPNGHolding Hand (Yellow and Orange-Filled)
SVGJPGPNGPointing Arm (Yellow and Orange-Filled)
SVGJPGPNGFonts
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