Brand Resources
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Brand
Brand Messaging
A journey towards shifting and solving the mindset around obesity from a helpless lifestyle stigma to a call for metabolic care. Making long-termweight loss a reality for many. The following section details on the story, vision, values, goal and purpose that forged this brand and brought the people together. It also serves as a guide for all the stakeholders and their teams to communicate the brand effectively with consistency across multiple channels.
1. Story
Understanding what we do?
We shatter barriers to achieving sustainable health transformation by targeting obesity, the root cause of many preventable diseases.
Who we do it for?
We offer this program for individuals with BMI > 30 and BMI > 27 with comorbidities, especially for those who’ve tried and failed at traditional approaches to weight loss.
How we achieve it?
We help in achieving sustained weight loss through a clinically proven patient-centric care delivery system that includes medical, lifestyle and behavioral changes.
How we achieve it?
We believe in the importance of shifting the perception of obesity from a lifestyle stigma ridden with guilt to a medical condition that needs to be addressed. By treating obesity in a patient-centric manner, we pave the way for an individual to achieve holistic and sustained transformation from within to lead a healthier life
2. Brand Name Origin
Elevate captures the idea of growth by alluding to the idea of raising one to a better level in terms of health, energy and generally life.
Now emphasises the essence of time denoting that the solution is readily accessible with a simple choice.
ElevateNow is an action verb, positive and enriching that goes well with our archetype
Now emphasises the essence of time denoting that the solution is readily accessible with a simple choice.
ElevateNow is an action verb, positive and enriching that goes well with our archetype
____
To transform metabolic health through simple & sustainable changes using breakthrough innovation.
To transform metabolic health through simple & sustainable changes using breakthrough innovation.
3. Vision
Your vision is the collective intent that leads the makers, guides the brand and creates champions out of customers.
____
To transform metabolic health through simple & sustainable changes using breakthrough innovation.
To transform metabolic health through simple & sustainable changes using breakthrough innovation.
4. Mission
The mission is the raison-d'etre of your organization. It is rooted in what we you and what you’re doing now.
____
Making long-term weight loss a reality with clinical expertise & active care.
Making long-term weight loss a reality with clinical expertise & active care.
5. Core Values
They sum up what the organisation stands for and shapes its culture to attract the right people and lead with purpose.
- Innovation & Science Driven
- Long Term Impact
- Patient Centricity
- Purpose & Mission Driven
- Trust, Honesty & Transparency
In addition to the four pillars of Medical Ethics: Autonomy, Non-Maleficence, Beneficence and Justice, our brand is built on these core values.
6. Brand Positioning Statement
A statement that positions you in the market rightly considering the expectations of your consumers and differentiators from competitors.
____
A clinical weight loss solution that’s proven to last.
A clinical weight loss solution that’s proven to last.
7. Value Proposition
A simple statement that summarizes why a customer would & should choose your service over others.
____
We help you lose excess weight with our doctor-led program that fixes your metabolism through simple & sustainable changes that suit your lifestyle.
We help you lose excess weight with our doctor-led program that fixes your metabolism through simple & sustainable changes that suit your lifestyle.
8. Tagline
A simple statement that summarizes why a customer would & should choose your service over others.
____
We help you lose excess weight with our doctor-led program that fixes your metabolism through simple & sustainable changes that suit your lifestyle.
We help you lose excess weight with our doctor-led program that fixes your metabolism through simple & sustainable changes that suit your lifestyle.
Archetype
A brand archetype helps us endow a humanly personality to the brand with characteristics that impact us psychologically. The purpose of having an archetype is to have a personality to resort to, to remind how the brand behaves and interacts with people in given situations.
It acts as a character compass. Currently we use the archetypes created by renowned Psychologist Carl Jung. It is the most widely used archetype guide that helps determine what characteristics a brand can have.
It acts as a character compass. Currently we use the archetypes created by renowned Psychologist Carl Jung. It is the most widely used archetype guide that helps determine what characteristics a brand can have.
“We are the Caregiver”
Why?
A caregiver is someone who is caring, helping, gentle, generous with other individuals. They put others' well-being at the absolute forefront. They look for opportunities to better the system, the world in all ways possible, by careful studying and creation of value. The distinct sense of making someone’s life better is embedded in their personality.
We are helping individuals lose excess weight through clinical solutions and active care, not just because we have a solution, but because we understand the need of the those individuals and wish to bring them the opportunity to get better.
We are helping individuals lose excess weight through clinical solutions and active care, not just because we have a solution, but because we understand the need of the those individuals and wish to bring them the opportunity to get better.
Character Descriptors of a Caregiver:
Compassionate
Informed
Kind
Generous
Informed
Kind
Generous
Benevolent
Secure & Stable
Reliable
Empathetic
Secure & Stable
Reliable
Empathetic
Altruistic
Sincere
Magnanimous
Considerate
Sincere
Magnanimous
Considerate
What does it mean externally? (for the TG)
The sense of giving care is amplified when it comes to the customers we’re looking at - people who have tried and failed in their efforts or have found no value or effect for the efforts they invested.
Our customers want someone:
- who can guide them and not dictate
- who is there throughout
- who inspires diligence, not fear of accountability
- who trusts them and can be trusted
- who truly cares about their betterment and not just results
What does it mean internally? (for the TG)
A mistake or even the probability of it, can affect the care delivery—this has the propensity to derail them from their vision. Thus, a caregiver, by virtue of their own motivation—which is to help and provide care for others, seeks to be stable, organized, focused and driven.
Further, being a caregiver, helps them lead the way with their effort in innovating solutions, uncovering new possibilities and breaking barriers.
Being secure and informed as a caregiver helps them deal with consideration, empathy and generosity.
Further, being a caregiver, helps them lead the way with their effort in innovating solutions, uncovering new possibilities and breaking barriers.
Being secure and informed as a caregiver helps them deal with consideration, empathy and generosity.
Brand Archetype
A journey towards shifting and solving the mindset around obesity from a helpless lifestyle stigma to a call for metabolic care. Making long-termweight loss a reality for many. The following section details on the story, vision, values, goal and purpose that forged this brand and brought the people together. It also serves as a guide for all the stakeholders and their teams to communicate the brand effectively with consistency across multiple channels.
1. Story
Understanding what we do?
We shatter barriers to achieving sustainable health transformation by targeting obesity, the root cause of many preventable diseases.
Who we do it for?
We offer this program for individuals with BMI > 30 and BMI > 27 with comorbidities, especially for those who’ve tried and failed at traditional approaches to weight loss.
How we achieve it?
We help in achieving sustained weight loss through a clinically proven patient-centric care delivery system that includes medical, lifestyle and behavioral changes.
How we achieve it?
We believe in the importance of shifting the perception of obesity from a lifestyle stigma ridden with guilt to a medical condition that needs to be addressed. By treating obesity in a patient-centric manner, we pave the way for an individual to achieve holistic and sustained transformation from within to lead a healthier life
2. Vision
Your vision is the collective intent that leads the makers, guides the brand and creates champions out of customers.
____
To transform metabolic health through simple & sustainable changes using breakthrough innovation.
To transform metabolic health through simple & sustainable changes using breakthrough innovation.
3. Mission
The mission is the raison-d'etre of your organization. It is rooted in what we you and what you’re doing now.
____
Making long-term weight loss a reality with clinical expertise & active care.
Making long-term weight loss a reality with clinical expertise & active care.
4. Core Values
They sum up what the organisation stands for and shapes its culture to attract the right people and lead with purpose.
- Innovation & Science Driven
- Long Term Impact
- Patient Centricity
- Purpose & Mission Driven
- Trust, Honesty & Transparency
In addition to the four pillars of Medical Ethics: Autonomy, Non-Maleficence, Beneficence and Justice, our brand is built on these core values.
5. Brand Positioning Statement
A statement that positions you in the market rightly considering the expectations of your consumers and differentiators from competitors.
____
A clinical weight loss solution that’s proven to last.
A clinical weight loss solution that’s proven to last.
6. Value Proposition
A simple statement that summarizes why a customer would & should choose your service over others.
____
We help you lose excess weight with our doctor-led program that fixes your metabolism through simple & sustainable changes that suit your lifestyle.
We help you lose excess weight with our doctor-led program that fixes your metabolism through simple & sustainable changes that suit your lifestyle.