We are Rebel with a completely fresh perspective to cybersecurity, i.e, Invincibility through self-healing and we declare, quite explicitly, that the conventional methods will soon turn obsolete. We are not saying what we have is ‘an alternative to the status quo, we are saying it is ‘The alternative to the status quo. Every such radical claim demands a bolder voice with high energy for it to even gather attention and be listened to, let alone be believed and followed.

1) The Big Short - Let the length of the banners, headers, email subject content and social media poster copies be short (6 to 7 words max)  but the message be huge or controversial. For example, start the landing page with ‘Prevent Undo Attacks’. Check if it captures attention and creates curiosity even after a cursory look.

2) The Energy Transfer - Once the big claim is made with the banner and the curiosity is quenched (or exacerbated) by an in-depth text that follows the banner, transfer the energy to the reader with powerful and eccentric calls to action. For example, ‘Free Demo’ morphing back and forth to ‘Freedom’, ‘Feel free to call us’ morphing back and forth to ‘Call us to Feel the Freedom’ and Phrases like ‘Evolve with us’, ‘Join Forces with us’ can be used as long as they don’t seem force-fitted.

3) Sowing dissent and showing hope - Reduce or demote the status of cyberthreats to the level of a nuisance instead of that of a threat and explain how they are no match for the defense oered by us. Direct the narrative only towards the ‘Freedom’ and ‘Realising Potential’ concepts discussed in brand messaging and brand archetype sections. Every solution or its features should be linked to along-term value instead of just linking it to security against cyber threats.

‍1) Banners and headers can be short but don’t let this take away the essence of theoering and go with longer sentences for concepts that need a detailed explanation.
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2) Eccentric calls to action must be clear. Too many wordplays and charged words will also put o the reader who wants to do serious research.
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3) Reducing the threats to the status of a nuisance doesn’t mean they can beside lined from the narrative. They are a part of the narrative, only they don’t drive the narrative.

As a rebel, the first thing that we need to do is remove ourselves from the main crowd or the establishment ( which according to us is old and obsolete). Also, after declaring that the old doesn’t work, we need to oera future that does work and a vision of that future should be filled with wondrous details.

1) The Solor Power -
‍Dump the Superlatives and go solo. Imagine ‘The Sun’ being renamed as ‘The Closest Star’. It loses its importance. It automatically becomes a victim of comparison though its significance to us is incomparable to that of the other stars. For example, Instead of saying ‘We are the best Cyber Security service ’say‘ We are The Self-heal CISO Service’.

2) Pain and Gain -
Be explicit about the clients’ pain points and paint them a picture of how the pain vanishes with our oering and also, about the unexpected gains they get out of our services. Get the ROI perspective in ( Back to Freedom and Realising True Potential narrative).
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3) The Unveiling -
‍Maintain the tone of someone who introduces(or welcomes)you to someone (or into something). Let the entire website be a series of calls to experience the future. Address them as if they are on the threshold of something. Use phrases like ‘Introducing Vulceun’, ‘ Get ready for real freedom’ ‘Welcome to the world where growth is unlimited’, ‘Experience Invincibility’ before every product.

4) The Parody -
‍Break and remake existing idioms, phrases, and metaphors to convey our message at the same time setting us apart from the mainstream. For example, Remake the idiom  ‘ We got your back' as‘ We got your back, front and Centre’ to convey our end-to-end protection.

1) Consistency is what we are looking for but ‘The Unveiling’ can be interspersed accordingly to avoid a monotonous draft.
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2) The parody doesn’t mean humor. Also, the unbridled use of the parody can make us come across as being too casual.

No Rebel can change the crowd into following without establishing credibility and being accessible.

1) The Explicit Expertise -
No one cares about greenhorns with utopian ideas no matter how appealing they may sound. That’s how we may come across if we fail to establish our authority and prowess with respect to cybersecurity even before taking a radical stance.  So we must fill our narratives with our sure footing when it comes to  R and D and our years of experience with tackling cyber breaches across sectors. For example, this can take the forms of testimonials, unique use-cases, stats on our accomplishments.
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2) The Ambassador Training -
Be informative to everyonewho steps into ourwebsite even if they are not a prospective client.Make sure the blogs and resourcesare made up of elaborate yet simple explanations thatare free of avoidable jargon.This achieves two things - 1) adds to your credibility2) Creates a community offollowers who may turn into ambassadors of the brandto get organic leads even ifthey themselves don’t subscribe to us.
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3)The Human -
Make sure every touchpoint (Calls to action on the contact page)with respect to direct communication with the reader is made of simple and conversational content that doesn’t alienate or scare o anyone. Do dedicated testing to weed o avoidable jargon.

1)Showing o testimonials is dierent from gloating. Even if there is a chance to gloat, do it on the sidelines with a subtle tone.

2) In the process of removing jargon, do not over simplify the message. It is a complex field. Retain the necessary complexity.