Brand Resources

Welcome to the hub of Cipherics Brand Resources
— Your one-stop-shop for all-things brand.

Need anything that's not here?
Write to letstalk@frozeniris.com

Downloads

One stop shop to download logos, photos,
fonts, and more.

3. Animated Logo.

The Animation explains the concept behind behind the logo, of pushing boundaries and evolving. Use this to add a little extra edge in your application.
Black Variant GIF
Download GIF
White Variant GIF
Download GIF

Fonts

Let developers and designers download source files in no time.
Space Grotesk
Google Fonts

Guidelines

Our design system helps us work together to build a great experience for all of Webflow’s users and employees.

Typography

Starting the website with global typography is the easiest way to build a scalable website.

Headings

Frozen Iris provides a constrained set of typographic styles. These styles map as much as possible to functional roles so you know when each can be used. Don’t use units for line-heights. Keep it unitless

Start with typography.

H1 / 64PX / 1.3 EM

Start with typography.

H2 / 48PX / 1.3 EM

Start with typography.

H3 / 38PX / 1.3 EM

Start with typography.

H4 / 30PX / 1.3 EM

Start with typography.

H5 / 24PX / 1.3 EM

Start with typography.

H6 / 18PX / 1.3 EM

Paragraphs

Grotesque fonts have a lot of visual character. For this reason we picked Space Grotesk which is not only distincitve but also timeless. It balances the natural and the engineered. The emotional and rational. The classic and the cutting-edge. Complementing Cipherics’ goal to help humanity and technology move forward together.

We are not ‘an alternative to the status quo’, we are ‘the alternative to the status quo.

Big Paragraph/ 20PX / 1.8 EM

We are not ‘an alternative to the status quo’, we are ‘the alternative to the status quo.

Small Paragraph/ 16PX / 1.8 EM

Color

There's nothing better than having all colors at the right place and be able to use them rightly. Accessing color only takes only 2 seconds now.

Primary Colors

Our main palette is a colour that relates to Space and White that relates to vastness.  These bring in a futuristic sense and add a power to our brand, that allows for diverse range of applications and codifications. The clean and minimal appeal adds to a sense of progress and innovation.
Space / #111116
White / #FFFFFF

Secondary Colors

Our secondary palette contains a variety of colours to keep things fresh and interesting. These colours are inspired from a Supernova and add a dynamism to the brand.
Orange / #FF912C
R255  G145  B44
Purple / #CC7DEE
R204  G125  B238
Green/ #138808
R106  G240  B237

Gradients

Full Gradient
Semi Gradient 1
Semi Gradient 2

Usage Guidelines

Our design system helps us work together to build a great experience for all of Webflow’s users and employees.

Exclusion Zone

When placing the formal logo, be sure that other text and graphic elements do not encroach on it. When visual elements are placed too close to the logo, it can lead to a congested unpleasant appeal and also might create confusion.In order to let the logo breath , it should be surrounded with clear space to ensure its visibility and impact.

The exclusion zone is equal to two C’s (placed as displayed below), on all side of the logo. This zone should be considered as the absolute minimum safe distance

Logo Misuse

Some of the examples of most likely misuses of identity are shown below. It’s imperative that the brand identity is consistent across all touchpoints at all times. To avoid these, always use the provided identity from here without any modification.
Do not stretch, condense or change the dimensions of the logo.
Do not rotate the logo.
Do not alter the form of the logo.
Do not add shadow, stroke or any other effect on the logo.
Do not tilt/skew the logo.

Usage with other Logos

There may be situations where the Cipherics identity is placed along with logos of other organizations. In such scenarios, the prominence should still be given to the Cipherics identity based on the type of relationship with the other party.

1. Application of the Logo with CyberPeace and Autobot Infosec

2. Application of the Logo in Events & Workshops

Voice

Voice makes a lot of difference when interacting with someone and hence  it is important to have a tone of voice that communicates the essence of the brand well. The tone of voice for Cipherics can be classified into three main categories.

We are Charged - Bold and Aggressive

Why?

We are Rebel with a completely fresh perspective to cybersecurity, i.e, Invincibility through self-healing and we declare, quite explicitly, that the conventional methods will soon turn obsolete. We are not saying what we have is ‘an alternative to the status quo, we are saying it is ‘The alternative to the status quo. Every such radical claim demands a bolder voice with high energy for it to even gather attention and be listened to, let alone be believed and followed.

How?

1) The Big Short - Let the length of the banners, headers, email subject content and social media poster copies be short (6 to 7 words max)  but the message be huge or controversial. For example, start the landing page with ‘Prevent Undo Attacks’. Check if it captures attention and creates curiosity even after a cursory look.

2) The Energy Transfer - Once the big claim is made with the banner and the curiosity is quenched (or exacerbated) by an in-depth text that follows the banner, transfer the energy to the reader with powerful and eccentric calls to action. For example, ‘Free Demo’ morphing back and forth to ‘Freedom’, ‘Feel free to call us’ morphing back and forth to ‘Call us to Feel the Freedom’ and Phrases like ‘Evolve with us’, ‘Join Forces with us’ can be used as long as they don’t seem force-fitted.

3) Sowing dissent and showing hope - Reduce or demote the status of cyberthreats to the level of a nuisance instead of that of a threat and explain how they are no match for the defense oered by us. Direct the narrative only towards the ‘Freedom’ and ‘Realising Potential’ concepts discussed in brand messaging and brand archetype sections. Every solution or its features should be linked to along-term value instead of just linking it to security against cyber threats.

Pitfall

1) Banners and headers can be short but don’t let this take away the essence of theoering and go with longer sentences for concepts that need a detailed explanation.

2) Eccentric calls to action must be clear. Too many wordplays and charged words will also put o the reader who wants to do serious research.

3) Reducing the threats to the status of a nuisance doesn’t mean they can beside lined from the narrative. They are a part of the narrative, only they don’t drive the narrative.

We are New - Fresh and Vivid

Why?

As a rebel, the first thing that we need to do is remove ourselves from the main crowd or the establishment ( which according to us is old and obsolete). Also, after declaring that the old doesn’t work, we need to oera future that does work and a vision of that future should be filled with wondrous details.

How?

1) The Solor Power -
Dump the Superlatives and go solo. Imagine ‘The Sun’ being renamed as ‘The Closest Star’. It loses its importance. It automatically becomes a victim of comparison though its significance to us is incomparable to that of the other stars. For example, Instead of saying ‘We are the best Cyber Security service ’say‘ We are The Self-heal CISO Service’.

2) Pain and Gain -
Be explicit about the clients’ pain points and paint them a picture of how the pain vanishes with our oering and also, about the unexpected gains they get out of our services. Get the ROI perspective in ( Back to Freedom and Realising True Potential narrative).

3) The Unveiling -
Maintain the tone of someone who introduces(or welcomes)you to someone (or into something). Let the entire website be a series of calls to experience the future. Address them as if they are on the threshold of something. Use phrases like ‘Introducing Vulceun’, ‘ Get ready for real freedom’ ‘Welcome to the world where growth is unlimited’, ‘Experience Invincibility’ before every product.

4) The Parody -
Break and remake existing idioms, phrases, and metaphors to convey our message at the same time setting us apart from the mainstream. For example, Remake the idiom  ‘ We got your back' as‘ We got your back, front and Centre’ to convey our end-to-end protection.

Pitfall

1) Consistency is what we are looking for but ‘The Unveiling’ can be interspersed accordingly to avoid a monotonous draft.

2) The parody doesn’t mean humor. Also, the unbridled use of the parody can make us come across as being too casual.

We are Trustworthy - Credible and Accessible

Why?

No Rebel can change the crowd into following without establishing credibility and being accessible.

How?

1) The Explicit Expertise -
No one cares about greenhorns with utopian ideas no matter how appealing they may sound. That’s how we may come across if we fail to establish our authority and prowess with respect to cybersecurity even before taking a radical stance.  So we must fill our narratives with our sure footing when it comes to  R and D and our years of experience with tackling cyber breaches across sectors. For example, this can take the forms of testimonials, unique use-cases, stats on our accomplishments.

2) The Ambassador Training -
Be informative to everyonewho steps into ourwebsite even if they are not a prospective client.Make sure the blogs and resourcesare made up of elaborate yet simple explanations thatare free of avoidable jargon.This achieves two things - 1) adds to your credibility2) Creates a community offollowers who may turn into ambassadors of the brandto get organic leads even ifthey themselves don’t subscribe to us.

3)The Human -
Make sure every touchpoint (Calls to action on the contact page)with respect to direct communication with the reader is made of simple and conversational content that doesn’t alienate or scare o anyone. Do dedicated testing to weed o avoidable jargon.

Pitfall

1)Showing o testimonials is dierent from gloating. Even if there is a chance to gloat, do it on the sidelines with a subtle tone.

2) In the process of removing jargon, do not over simplify the message. It is a complex field. Retain the necessary complexity.

Brand

Brand Messaging

An overview of what we have understood of the service from the various resources that were shared with us as well as the conversations we have had so far.

Vision - For Enterprise

We envision a cyber world which is absolutely safe and transparent, where every enterprise irrespective of its size and sector, has the freedom to unlock it’s true business potential and thrive without fear.

Vision - For Everyone

To bring forth a cyber world that is truly secure and empowering for every individual,business, and government, to grow with confidence and thrive without fear.

Mission - For Enterprise

To help make the digital infrastructure of a million enterprises truly invincible to even the most sophisticated cyber attacks with the power of self healing.

Mission -For Everyone

To help one billion netizens achieve the true freedom of the internet by taking care of its greatest risks - Security and Privacy by 2030 through our highly adaptive cybersecurity products.

Value Proposition -For Individuals

We enable you to unlock the true freedom of the internet by taking care of its greatest risks- Security and Privacy.

Value Proposition -For Enterprises

We enable your enterprise to unlock it’s true business potential by making your digital infrastructure completely invincible, even in the face of the most sophisticated cyber-attacks with the power of self-healing.

Value Proposition -For Government

We assist you in taking the nation forward in this digital age without being plagued by the social, economical and political threats posed by hostile cyber elements.