Exclusion Zone
When placing the formal logo, be sure that other text and graphic elements do not encroach on it. When visual elements are placed too close to the logo, it can lead to a congested unpleasant appeal and also might create confusion. In order to let the logo breathe, it should be surrounded with clear space to ensure its visibility and impact.
The size of the “O” in 4 ounces should be respected as the minimum distance from all sides of the logos as well as in the logo variations, to any other objects or margins in the composition.
Proper Application of Logo: DOs
Always use the 4 Ounces light logo on dark Imagery/ darker parts of the Imagery to maintain the contrast level
Always use the 4 Ounces Dark logo on light imagery/ lighter parts of the Imagery to maintain the contrast level
Always use the correct logo + background pairing to maintain the contrast level.
Always maintain a minimum area of the exclusion zone around the logo to maintain design hygiene and legibility.
Logo Misuse: DON’Ts
Some of the examples of most likely misuses of identity are shown below. It’s imperative that the brand identity is consistent across all touchpoints at all times. To avoid these, always use the provided identity from here without any modification.
Do not keep a low contrast between the image and the color of the logo.
Do not stretch, squeeze, rotate or distort any part of the logo. Always scale uniformly.
Do not change the typeface within the wordmark.
Do not change the colors of the logo randomly
Do not add any effects to the logo.